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Bag

Agency: 
Published/Aired: 
December 2011
Description: 
Advertising Agency: TBWA, Düsseldorf, Germany
Executive Creative Director: Jörg Herzog
Creative Director: Monika Schmitz
Art Director: Tanja Mitsios
Copywriter: Christopher Streffing
Photographer: Mert Dürümoglu

Comments (18)

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Highest Rated

kemiss's picture
kemiss
Activity Score 3

The idea is not the most original of all. What happened with creativity and inspiration? I'm not sure I even get the point, they should also put a catchy message to make it all more obvious.

Hunting for fashionable bags?

morse's picture
morse
Activity Score 17364

Very Coke Light, but still good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jhicken's picture
jhicken
Activity Score 52

Poor craftsmanship aside, I think the concept would have been better suited for light weight luggage. I don't see the connection between the chips and the bags in this series. A floating lunchbox would have been better.

jponino's picture
jponino
Activity Score 601

not good... could expect more from publicis, even the execution isn't very good, is it really them or a student work?

john ler's picture
john ler
Activity Score 667

Go on expecting more from Publicis, this set comes from TBWA...

jponino's picture
jponino
Activity Score 601

lmao ! iwas distracted few secondes when i was writing the post, and... this is what happened

Atmosfear's picture
Atmosfear
Activity Score 50

it's more like floating, like a hydrogen balloon.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

lightweight

The Jobless Writer
Will Think for Salary

samarin's picture
samarin
Activity Score 26

so... who ate the chips... the guy or his bag?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Didn't Pepsi Light do this years ago with a woman and a floating handbag?

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i don't like

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Confused message

Hadrons's picture
Hadrons
Activity Score 6017

It's not anti-gravity chips,
beside there's something wrong with his left hand or lack of.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

john ler's picture
john ler
Activity Score 667

Old concept, terrible photo.

jazzringz's picture
jazzringz
Activity Score 104

i like Coke Light more.

kleenex's picture
kleenex
Activity Score 43473

is this a PSD???

marano's picture
marano
Activity Score 348

Thoughtless ad. Keep walking, lady. Nothing to see here...

KimKong's picture
KimKong
Activity Score 198

I don't get the correlation with the brand. Also - please tell me where I can find this empty, immaculate subway.

kemiss's picture
kemiss
Activity Score 3

The idea is not the most original of all. What happened with creativity and inspiration? I'm not sure I even get the point, they should also put a catchy message to make it all more obvious.

Hunting for fashionable bags?

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