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Night

Agency: 
Published/Aired: 
November 2009
Description: 

Premium low-alcohol cocktail.

Advertising Agency: Maxbrandson, Moscow, Russia
Art Director / Designer: Sergey Budanov
Photographers: Ilya Plotnikov, Sergey Danduryan
Illustrators: Vitaliy Mashinskiy, Victoria Bereznitskaya

Comments (13)

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Highest Rated

Starb's picture
Starb
Activity Score 35

I love Russia, and i'm not saying that because i'm of russian descent, they either have extreme balls or no brains at all. you pick.
In the russian context this might be a government ad against drinking HARD alcohol while driving.

slowrider's picture
slowrider
Activity Score 648

drink and drive???

bad idea

one should not take life so seriously - as one will not come out of it alive.

everartz's picture
everartz
Activity Score 7609

i want that girl XD

| Everartz |

pierrelastname's picture
pierrelastname
Activity Score 2869

there is not idea on it.

satrianee's picture
satrianee
Activity Score 3748

convertable car-convertable girl (cheap idea when men are the target... but why? what men drink this low alcholic coctail?

and the dragon is a must ofcourse... when it's china smthng.

too weak.

Guest's picture
Guest

why are her eyes closed

WillyLatasa's picture
WillyLatasa
Activity Score 616

She is drunk! LOL

"Bright ideas bring better results"

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

catch the dragon :-)

maranca82's picture
maranca82
Activity Score 422

This is beyond bad. No concept, plus they're encouraging drinking and driving.

Favete's picture
Favete
Activity Score 365

Exactly! execution details are important. You got to go beyond the "Nice art" or "This sucks" to analize an ad.

Guest's picture
Guest

This is worse than when Guinness put the car keys on the table next to a pint!
She's ACTUALLY driving, she's got her eyes closed, and yet she's supposed to be advertising a premium (albeit low-alcohol) cocktail?!

And do we know why the motif of the dragon is not reinforced in the copy? It seems like a weak idea, only there for visual effect.

@satrianee: I don't think males are the main target. This is using a "social referent" model of advertising, using a successful, attractive woman to attract women who aspire to be like her.

Meezo's picture
Meezo
Activity Score 40

What is the dragon has to do with the ad or the product???

steinaroli's picture
steinaroli
Activity Score 3

Now whats up with the "low alcohol" drink, gold teeth, eyes closed and the pet dragon.
she must be waisted.

not sure about this one...

Starb's picture
Starb
Activity Score 35

I love Russia, and i'm not saying that because i'm of russian descent, they either have extreme balls or no brains at all. you pick.
In the russian context this might be a government ad against drinking HARD alcohol while driving.

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