Premium low-alcohol cocktail.
Advertising Agency: Maxbrandson, Moscow, Russia
Art Director / Designer: Sergey Budanov
Photographers: Ilya Plotnikov, Sergey Danduryan
Illustrators: Vitaliy Mashinskiy, Victoria Bereznitskaya
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13 Comments
drink and drive???
bad idea
one should not take life so seriously - as one will not come out of it alive.
i want that girl XD
| Everartz |
there is not idea on it.
convertable car-convertable girl (cheap idea when men are the target... but why? what men drink this low alcholic coctail?
and the dragon is a must ofcourse... when it's china smthng.
too weak.
why are her eyes closed
She is drunk! LOL
"Bright ideas bring better results"
catch the dragon :-)
This is beyond bad. No concept, plus they're encouraging drinking and driving.
Exactly! execution details are important. You got to go beyond the "Nice art" or "This sucks" to analize an ad.
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Change it, change it now coz they will tomorrow.
This is worse than when Guinness put the car keys on the table next to a pint!
She's ACTUALLY driving, she's got her eyes closed, and yet she's supposed to be advertising a premium (albeit low-alcohol) cocktail?!
And do we know why the motif of the dragon is not reinforced in the copy? It seems like a weak idea, only there for visual effect.
@satrianee: I don't think males are the main target. This is using a "social referent" model of advertising, using a successful, attractive woman to attract women who aspire to be like her.
What is the dragon has to do with the ad or the product???
Now whats up with the "low alcohol" drink, gold teeth, eyes closed and the pet dragon.
she must be waisted.
not sure about this one...
I love Russia, and i'm not saying that because i'm of russian descent, they either have extreme balls or no brains at all. you pick.
In the russian context this might be a government ad against drinking HARD alcohol while driving.