slowrider's picture
648 pencils

drink and drive???

bad idea

one should not take life so seriously - as one will not come out of it alive.

everartz's picture
7609 pencils

i want that girl XD

| Everartz |

pierrelastname's picture
2869 pencils

there is not idea on it.

satrianee's picture
3748 pencils

convertable car-convertable girl (cheap idea when men are the target... but why? what men drink this low alcholic coctail?

and the dragon is a must ofcourse... when it's china smthng.

too weak.

Guest's picture

why are her eyes closed

WillyLatasa's picture
616 pencils

She is drunk! LOL

"Bright ideas bring better results"

beingofageoldgrace's picture
342 pencils

catch the dragon :-)

maranca82's picture
422 pencils

This is beyond bad. No concept, plus they're encouraging drinking and driving.

Favete's picture
365 pencils

Exactly! execution details are important. You got to go beyond the "Nice art" or "This sucks" to analize an ad.

Guest's picture

This is worse than when Guinness put the car keys on the table next to a pint!
She's ACTUALLY driving, she's got her eyes closed, and yet she's supposed to be advertising a premium (albeit low-alcohol) cocktail?!

And do we know why the motif of the dragon is not reinforced in the copy? It seems like a weak idea, only there for visual effect.

@satrianee: I don't think males are the main target. This is using a "social referent" model of advertising, using a successful, attractive woman to attract women who aspire to be like her.

Meezo's picture
40 pencils

What is the dragon has to do with the ad or the product???

steinaroli's picture
3 pencils

Now whats up with the "low alcohol" drink, gold teeth, eyes closed and the pet dragon.
she must be waisted.

not sure about this one...

Starb's picture
35 pencils

I love Russia, and i'm not saying that because i'm of russian descent, they either have extreme balls or no brains at all. you pick.
In the russian context this might be a government ad against drinking HARD alcohol while driving.

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