Sardar

Agency:

DDB

United Arab Emirates

Published/Aired:

December 2011

Posted:

December 21, 2011

Also From This Campaign (3 items)

China Times: African

China Times: Arab

See Full Campaign

Comments (18)

Highest Rated

andylefty

Activity Score 4535

If this agency was a football player, they'd find themselves with an eight match ban.

Dec 21, 2011 - 12:16

MicheleVirgilio

Activity Score 2617

eheheh

http://www.mandarinoadv.com

Dec 21, 2011 - 11:27

Hadrons

Activity Score 6017

cute & friendly but i'm not sure how professional it is.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Dec 21, 2011 - 11:36

khronos

Activity Score 998

the chinese eyes are cute, but the ad as a whole?

Dec 22, 2011 - 5:15

vote4pedro

Activity Score 4601

Maybe it's just me, but I'm thinking the Chinese would find these a bit racist.

Dec 21, 2011 - 11:49

andylefty

Activity Score 4535

If this agency was a football player, they'd find themselves with an eight match ban.

Dec 21, 2011 - 12:16

jponino

Activity Score 601

this one is a bit funnier than the others, but the campaign is either bad executed and almost racist (to play on chinese physical particularity, it's like saying or doing an ad for kangaroo panty showing an afro-american man only waring this panty )

Dec 21, 2011 - 14:32

FranCogMents

Activity Score 17

I think it's problematic with creating an association between Chinese eyes and "Chinese authentic food". I mean, come on, do Chinese people really want people to associate how good their food is when people look at their eyes?

I say more on my post: http://francogments.wordpress.com/2011/12/22/110-creative-or-racist/

http://francogments.wordpress.com/

https://twitter.com/FranCogMents

Dec 22, 2011 - 3:33

andylefty

Activity Score 4535

A Chinese woman commented on this ad on Facebook. I'll paraphrase:

"I'm Chinese and I don't find this particularly offensive...for the record I don't have small eyes."

I was tempted to reply. I don't think she would have got the irony of me saying "Of course you do, you're Chinese"

Dec 22, 2011 - 5:45

pabzi007

Activity Score 108

lmao...very well said :-)

Dec 22, 2011 - 6:08

clearsky1989

Activity Score 429

little bit Racist, quite funny and definitely Works !

Dec 22, 2011 - 6:13

Wordfruit

Activity Score 1023

I presume China Times is a restaurant?

What's the appeal?

When I go to a Chinese restaurant I want to know the food is good. I don't aspire to be Chinese.

If you saw this poster, would it make you think 'Great food'?

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

Dec 22, 2011 - 10:06

vote4pedro

Activity Score 4601

I think the issue here is that when societies are relatively closed off to the outside world and are so homogeneous, they become insensitive to other cultures. In this case, I think they were being slightly racist without meaning to be. Unintended racism aside, I don't think it's a very good ad. It does nothing to make me want to eat there. In fact, I'd probably go out of my way not to.

Dec 22, 2011 - 11:09