Advertisement

Sardar

Agency: 
Published/Aired: 
December 2011
Description: 

Brings out the chinese in anyone

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Adham Obied
Creative Directors: Adham Obied, Shehzad Yunus
Art Director: Dinesh Gore
Copywriter: Lisha Mansukhani
Photographer / Illustrator: Sanu Raju

Comments (18)

Log in or register to post comments

Highest Rated

andylefty's picture
andylefty
Activity Score 4535

If this agency was a football player, they'd find themselves with an eight match ban.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

eheheh

Hadrons's picture
Hadrons
Activity Score 6017

cute & friendly but i'm not sure how professional it is.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

khronos's picture
khronos
Activity Score 998

the chinese eyes are cute, but the ad as a whole?

vote4pedro's picture
vote4pedro
Activity Score 4601

Maybe it's just me, but I'm thinking the Chinese would find these a bit racist.

andylefty's picture
andylefty
Activity Score 4535

If this agency was a football player, they'd find themselves with an eight match ban.

jponino's picture
jponino
Activity Score 601

this one is a bit funnier than the others, but the campaign is either bad executed and almost racist (to play on chinese physical particularity, it's like saying or doing an ad for kangaroo panty showing an afro-american man only waring this panty )

FranCogMents's picture
FranCogMents
Activity Score 17

I think it's problematic with creating an association between Chinese eyes and "Chinese authentic food". I mean, come on, do Chinese people really want people to associate how good their food is when people look at their eyes?

I say more on my post: http://francogments.wordpress.com/2011/12/22/110-creative-or-racist/

andylefty's picture
andylefty
Activity Score 4535

A Chinese woman commented on this ad on Facebook. I'll paraphrase:

"I'm Chinese and I don't find this particularly offensive...for the record I don't have small eyes."

I was tempted to reply. I don't think she would have got the irony of me saying "Of course you do, you're Chinese"

pabzi007's picture
pabzi007
Activity Score 108

lmao...very well said :-)

clearsky1989's picture
clearsky1989
Activity Score 429

little bit Racist, quite funny and definitely Works !

Wordfruit's picture
Wordfruit
Activity Score 1023

I presume China Times is a restaurant?

What's the appeal?

When I go to a Chinese restaurant I want to know the food is good. I don't aspire to be Chinese.

If you saw this poster, would it make you think 'Great food'?

vote4pedro's picture
vote4pedro
Activity Score 4601

I think the issue here is that when societies are relatively closed off to the outside world and are so homogeneous, they become insensitive to other cultures. In this case, I think they were being slightly racist without meaning to be. Unintended racism aside, I don't think it's a very good ad. It does nothing to make me want to eat there. In fact, I'd probably go out of my way not to.

carolinew77's picture
carolinew77
Activity Score 8

whoa! I'd be reported to HR if is showed my Art Director a concept like this -

Roger Keynes's picture
Roger Keynes
Activity Score 5498

First thought stuff.

The Jobless Writer
Will Think for Salary

Lazarus's picture
Lazarus
Activity Score 1536

These are terrible and racist.

MikeYikes's picture
MikeYikes
Activity Score 117

Pretty racist, I'd say.

Atmosfear's picture
Atmosfear
Activity Score 50

Not too sure about the copy...

Advertisement

20% Off Sale at iStock until December 9th 2016