China Times Authentic Chinese Cuisine: Sardar

Brings out the chinese in anyone

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Adham Obied
Creative Directors: Adham Obied, Shehzad Yunus
Art Director: Dinesh Gore
Copywriter: Lisha Mansukhani
Photographer / Illustrator: Sanu Raju

18 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

eheheh

Hadrons's picture
Hadrons
5991 pencils

cute & friendly but i'm not sure how professional it is.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

khronos's picture
khronos
998 pencils

the chinese eyes are cute, but the ad as a whole?

vote4pedro's picture
vote4pedro
4601 pencils

Maybe it's just me, but I'm thinking the Chinese would find these a bit racist.

andylefty's picture
andylefty
4539 pencils

If this agency was a football player, they'd find themselves with an eight match ban.

jponino's picture
jponino
601 pencils

this one is a bit funnier than the others, but the campaign is either bad executed and almost racist (to play on chinese physical particularity, it's like saying or doing an ad for kangaroo panty showing an afro-american man only waring this panty )

FranCogMents's picture
FranCogMents
17 pencils

I think it's problematic with creating an association between Chinese eyes and "Chinese authentic food". I mean, come on, do Chinese people really want people to associate how good their food is when people look at their eyes?

I say more on my post: http://francogments.wordpress.com/2011/12/22/110-creative-or-racist/

andylefty's picture
andylefty
4539 pencils

A Chinese woman commented on this ad on Facebook. I'll paraphrase:

"I'm Chinese and I don't find this particularly offensive...for the record I don't have small eyes."

I was tempted to reply. I don't think she would have got the irony of me saying "Of course you do, you're Chinese"

pabzi007's picture
pabzi007
108 pencils

lmao...very well said :-)

clearsky1989's picture
clearsky1989
429 pencils

little bit Racist, quite funny and definitely Works !

Wordfruit's picture
Wordfruit
1023 pencils

I presume China Times is a restaurant?

What's the appeal?

When I go to a Chinese restaurant I want to know the food is good. I don't aspire to be Chinese.

If you saw this poster, would it make you think 'Great food'?

vote4pedro's picture
vote4pedro
4601 pencils

I think the issue here is that when societies are relatively closed off to the outside world and are so homogeneous, they become insensitive to other cultures. In this case, I think they were being slightly racist without meaning to be. Unintended racism aside, I don't think it's a very good ad. It does nothing to make me want to eat there. In fact, I'd probably go out of my way not to.

carolinew77's picture
carolinew77
8 pencils

whoa! I'd be reported to HR if is showed my Art Director a concept like this -

Roger Keynes's picture
Roger Keynes
5498 pencils

First thought stuff.

The Jobless Writer
Will Think for Salary

Lazarus's picture
Lazarus
1538 pencils

These are terrible and racist.

MikeYikes's picture
MikeYikes
117 pencils

Pretty racist, I'd say.

Atmosfear's picture
Atmosfear
50 pencils

Not too sure about the copy...

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