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27 comments

Guest's picture
Guest

bad ass

Guest's picture
Guest

Can someone explain these? I feel like I'm missing something. Maybe I just can't zoom in enough to understand the illustrations.

Guest's picture
Guest

i saw a video version about this work.
the moutains,waters,as the camera zooms in, actually,are cities's elements:steel,concrete,overhead road.....also rubbish...

so "the moutains are not moutains any more, either are the waters"
we created the modern city,at the cost of destroying our environment. it is really our expectation?

Boccioni's picture
Boccioni
149 pencils

Well done, I agree the images should be viewed bigger. Reminds me of Edward Burtynsky's movie manufactured Landscapes.

Guest's picture
Guest

its a traditional painting, but zoomed up you see power-line towers instead of trees. originally black ink is normal, but the spin is that blackening is actually pollution to nature.

Guest's picture
Guest

Great campaign

Guest's picture
Guest

意思是看山不是山,看水不是水,山穷水尽的意思。
所以要保护!懂吗?

Guest's picture
Guest

“山穷水尽”呵呵,这是画者的本意吗?还是广告人为了拿奖强加的概念。
可惜一件好好的艺术品就这样被强奸了

Guest's picture
Guest

“山穷水尽”呵呵,这是画者的本意吗?还是广告人为了拿奖强加的概念。
可惜一件好好的艺术品就这样被强奸了

Chris's picture
Chris
1987 pencils

agree with above comments, needs bigger zoom.

Madibaman's picture
Madibaman
101 pencils

Artistically flawless but my key gripe about all these environmental campaigns (not just this one) is that not a single one actually knocks a square one into the jaw, made me sit up and go, "Shit... this is for real. This is really what's happening to the world. We should change it. Now." These ads have absolutely no impact.

All the ads we see now are merely clever interpretations, if not a distractingly beautiful but thinly disguised way, of saying the same thing; global warming, recycle, save the planet, etc. Tell me honestly folks - how many of you, from seeing any one of the countless environmental ads out there, decided there and then it was time for you to really do something about saving the world? None? Then all the ads failed in their task, no matter how pretty, witty, sad, funny they were.

Enough of this "see how clever / beautiful / controversial / rude / funny / sexy my idea can be" approach to writing ads. Let's be relevant. Let's stop talking to and amongst ourselves in the industry. The reason why every ad looks the same these days is because we're all trying to outwit, out-write, out-art direct one another. Why don't we start talking to the people who we're supposed to talk to in the first place? Our target audience. Yes, remember them? Once you can find the right way to connect with the right people, everything else will fall in place. I've said it before and I'll say it again - please stop passing off great creative wanks as bona fide ads. It makes me want to throw up. Really.

All said, major hats off to the illustrator/s that did this. Each print in this campaign is truly a piece of art. Congratulations.

geraldanith's picture
geraldanith
97 pencils

Phenomenal art!!

everartz's picture
everartz
7611 pencils

yes, this is cool
--
Everartz

| Everartz |

copylad's picture
copylad
120 pencils

outstanding art

reem1's picture
reem1
41 pencils

This campaign is brilliant.

Aesthetically- it beckons me to dig deep into its crevices and deconstruct its layers. The message is brazenly displayed and skillfully integrated into an art form that I absolutely adore.

I rarely want to spread a campaign across the walls of my home for the world to see. For obvious reasons, I want to plaster this across the walls of my home and pay tribute to everything it is and everything it stands for.

Mental Masturbation. I love it.

Guest's picture
Guest

几年前就在一个年轻画家处看过类似的作品。从概念到执行方式都类似。
广告,,,,诶

Guest's picture
Guest

Someone says this agency bought the campaign already done by an artist years ago. Does the agency deserve any credit at all?

Guest's picture
Guest

link please... or a name of the artist. curious to find out.

act's picture
act
535 pencils

must a chinese agency constantly include chinese cliches into their creative work? whats next? dragon dance? monkey god??

Guest's picture
Guest

If the target is actually the Chinese themselves, I don't see why not make use of recognizable cultural elements in the communication.

Guest's picture
Guest

Thief! Poor artist,cheated by this agency!

Guest's picture
Guest

reminds me of when i first saw jake and dinos chapman work at the saatch gallery
from a distance all is well- sinister close up
Julian Saunders

gmint7's picture
gmint7
2685 pencils

:::J:::

i can't really see what it is, but after reading the explanation in the comments....

awesome...

:::J:::

Guest's picture
Guest

讨厌这种拿人家艺术去为自己得奖的广告人,又不是自己的idea,只是拿来扣了一个概念,写上你的名字有意思摩?

Guest's picture
Guest

Nicely executed wallpaper.

Guest's picture
Guest

Agree!

Guest's picture
Guest

不要整天骂来骂去,有意思么。
大多数人过来这个网站是欣赏作品的,即广告从业人员。
创意撞车你们没碰到过么?
抛开作者的原创性,这是一幅不错的作品。
我不是JWT的人,也没JWT的人没任何瓜葛,谢谢。

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