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17 comments

Guest's picture
Guest

nice

Guest's picture
Guest

Translation? Or maybe i dont get it :S

Guest's picture
Guest

i wanna know what it means?? i didnt get it !!!

Codebreaker's picture
Codebreaker
19 pencils

it's an environmental awareness campaign in accusation of developmental projects at the expense of our environment, visually depicted by green hills replaced by buildings and skyscrapers.

Guest's picture
Guest

traditional painting = black-ink silk-screen painting (the way they usually look)

theme is played on when you zoom up. it is saying the blackness of nature is from industrial pollution.

Guest's picture
Guest

there are many buildings combined together become a mountain.(that is pollution)
and the copy are:
1st : What you see (mountain & river) may not be what you get.
2nd : no more mountain and river.(?)
3rd : please return back our environment.

my translation not good enough. =(

Guest's picture
Guest

I like it. It is very like the opening sequence of WALL-E, but as it is not ripped off from another ad, then that is okay.

Guest's picture
Guest

Looks like the poster by Codesign Hong Kong....

everartz's picture
everartz
7589 pencils

sometimes black and white ads have magic more than the colored ones... i enjoy looking at this one...
--
Everartz

| Everartz |

dsklan's picture
dsklan
1927 pencils

superb!

Guest's picture
Guest

Someone says this agency bought the campaign already done by an artist years ago. Does the agency deserve any credit at all??

act's picture
act
535 pencils

must a chinese agency constantly include chinese cliches into their creative work? whats next? dragon dance? monkey god?

Guest's picture
Guest

很多人智商似乎有问题,竟然看不懂

Guest's picture
Guest

老外没办法理解中国的山水画。
山水画里面非山非水。
不能说是智商问题,这是文化的差异。

gonzohj's picture
gonzohj
103 pencils

The credits for this campaign.

Agency: JWT Shanghai
Creative Director: Yang Yeo
Art Director: Lillie Zhong
Copywriters: Jacqueline Ye and Rachael Freire
Designer: Sean Tang
Print Producers: Hester Lim, Liza Law, Joseph Yu, Tao Shen
Illustrator, photographer & art director: Yong Liang Yang.

"All of us are ignorants, but we don't all ignore the same things."

"We are all ignorants, but we don't all ignore the same things..."

yvancg's picture
yvancg
222 pencils

Hen hao kan ba
wo hen xi huan

Yvan C. Goudard | Advertising Consultant | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancg | Coroflot: www.coroflot.com/yvan | Web: http://www.froggystyle.biz

satrianee's picture
satrianee
3748 pencils

beautifull.

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