China Environment Protection Foundation: Automotive pollution

nice

Translation? Or maybe i dont get it :S

i wanna know what it means?? i didnt get it !!!

traditional painting = black-ink silk-screen painting (the way they usually look)

theme is played on when you zoom up. it is saying the blackness of nature is from industrial pollution.

there are many buildings combined together become a mountain.(that is pollution)
and the copy are:
1st : What you see (mountain & river) may not be what you get.
2nd : no more mountain and river.(?)
3rd : please return back our environment.

my translation not good enough. =(

I like it. It is very like the opening sequence of WALL-E, but as it is not ripped off from another ad, then that is okay.

Looks like the poster by Codesign Hong Kong....

sometimes black and white ads have magic more than the colored ones... i enjoy looking at this one...
--
Everartz

superb!

Someone says this agency bought the campaign already done by an artist years ago. Does the agency deserve any credit at all??

must a chinese agency constantly include chinese cliches into their creative work? whats next? dragon dance? monkey god?

很多人智商似乎有问题，竟然看不懂

老外没办法理解中国的山水画。
山水画里面非山非水。
不能说是智商问题，这是文化的差异。

The credits for this campaign.

Agency: JWT Shanghai
Creative Director: Yang Yeo
Art Director: Lillie Zhong
Copywriters: Jacqueline Ye and Rachael Freire
Designer: Sean Tang
Print Producers: Hester Lim, Liza Law, Joseph Yu, Tao Shen
Illustrator, photographer & art director: Yong Liang Yang.

"All of us are ignorants, but we don't all ignore the same things."

Hen hao kan ba
wo hen xi huan

beautifull.