China Element International Award: Chinese Christmas

Chinese Christmas?
Never lose our culture introspection.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu, Shen Chen
Designers: Shen Chen
Copywriters: Jianyong Zhu Lili Su
Published: June 2010

8 comments

TommyO's picture
TommyO
1866 pencils

Should I be Chinese to get these ads? Because I don't.

Guest's picture
Guest

No you don't, stay who you are and listen to your heart.

Stay true Tom

Guest's picture
Guest

no im a chinese, i dont understand either.

Guest's picture
Guest

大老廷!

Guest's picture
Guest

大老廷儿!

atb2005's picture
atb2005
13567 pencils

I actually get it, and I kinda like it. To understand it, you need to pay attention to the copy, which should read "cultural introspection", not "culture introspection" (bad translation). Graphic design is excellent.

AssassinX's picture
AssassinX
1329 pencils

Actually the character in the poster is "Monkey King".

Guest's picture
Guest

Are the Chinese there losing their "Introspection"?

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