China Element International Award: Chinese Apple

Chinese Apple?
Never lose our culture introspection.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu, Shen Chen
Designers: Shen Chen
Copywriters: Jianyong Zhu Lili Su
Published: June 2010

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6 comments

dsklan's picture
dsklan
1927 pencils

its nice grafic design, but i dont understand the message... chinese economy boom is based on stealing ideas?

Guest's picture
Guest

no Dsklan, its not nice...really not. And I cant understand too, worst.

Guest's picture
Guest

its basicaly a messgae to not lose chinese heritage, by combining western ideas/companies, etc, with a famous chinese icon-monkey king

cryingmouse's picture
cryingmouse
49 pencils

here is the right understand

Guest's picture
Guest

look like a thief

Guest's picture
Guest

hahaha i see

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