China Element International Award: A

Tolerance doesn’t mean being captive.
Language is the foundation of our nation’s establishment.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Directors: Jianyong Zhu, Yan'gang Wang
Designers: Yan'gang Wang
Copywriters: Jianyong Zhu, Lili Su

June 2010


Guest's picture

English is holding Chinese captive? The French would love this...

Guest's picture

I bet if I was a native to Chinese language, I would see all the kanji over the giant A, but being american, all I can see is the A...

ivan's picture

kanji is Japanese. ;)

Guest's picture

^^.. correcting... The origin of Kanji.. comes from Tiongkok (China).. Even until now, we chinese also call it as Kanji in Indonesia. The Japanese found that the language system of Chinese is very usefull, so they use it themself (some others country adapt it).

Billoughsby's picture
5124 pencils

I feel that saying something nice about this ad is like supporting the institution of slave labor. So I'd better not.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Nice art and typography. Re the concept: I exist only through the benevolence of language. In dismantling 'signs' we come to an empirical understanding of how humans synthesize physical stimuli into words and other abstract concepts.

Write a wise saying and your name will live forever – Anonymous.

riyelam's picture
366 pencils

I think its nice concept. We should be mature enough to take english as a international language to communicate between nations.

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