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Published/Aired: 
June 2008
3686
Description: 

Print advertisment created by Ice Cream, China for China Automobile Association, within the category: Public Interest, NGO.

The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive.

Advertising Agency: Ice Cream Communications, China
Creative Directors: Jesus Gu
Art Director: Venson Chen
Copywriters: Jesus Gu

Comments (24)

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Highest Rated

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

nice

Abhishek Borde's picture
Abhishek Borde
Activity Score 26

thats cooooooooooooooooooooooooooooool

critical_mass's picture
critical_mass
Activity Score 17

Very nice idea and well executed!

esotericusername's picture
esotericusername
Activity Score 313

The reflection on the mirror is wrong. Doesn't look like it is at enough angle to reflect the street behind it. Other than that cool idea and execution.

NatalieM's picture
NatalieM
Activity Score 1685

True, but at quick glance the average person probably wouldn't notice that. I agree that it's pretty cool and well executed.

shades's picture
shades
Activity Score 78

the reflection is the street that runs at
right angles to the one we're going down...
How cares anyway...friggin nice idea. and i get it straight away.
back in your box.

StuartLittle's picture
StuartLittle
Activity Score 468

It's not the mirror view, its about how a drunken see it.

sloppy4's picture
sloppy4
Activity Score 1494

of course it's good, jesus did it.

dico's picture
dico
Activity Score 332

really good!

Whitefang's picture
Whitefang
Activity Score 509

Nice shot but grim reaper ads should be put out to pasture. 2/10

alvinpck's picture
alvinpck
Activity Score 1467

Is the Reaper really necessary? Nice idea on the mirror, though.

...
http://alvinpck.deviantart.com/gallery/

floydeepurple's picture
floydeepurple
Activity Score 349

Nice idea. But it's high time we throw a farewell party for the Reaper.

everartz's picture
everartz
Activity Score 7609

fuck ya!
--
Everartz

| everartz |

Kateter's picture
Kateter
Activity Score 2029

skip the Reaper. skip the Truth. and you'll get brilliant ad.

all is said without those two elements.

mondo's picture
mondo
Activity Score 142

nice !¡

campass's picture
campass
Activity Score 120

Good, also if in my opinion the grim reaper behind the mirror wasn't necessary and the photoshop work could be better.

Kirsche's picture
Kirsche
Activity Score 84

nice one. could be great as an ambient.

liar's picture
liar
Activity Score 384

could cause a lot of accidents as an ambient too.

gbl's picture
gbl
Activity Score 451

old idea. cool only as an ambient.

金合欢's picture
金合欢
Activity Score 64

surely a nice one.

modern drunker's picture
modern drunker
Activity Score 85

Good idea !
Do it as an ambiant and you will have dead drunker AND dead sober.

toof76's picture
toof76
Activity Score 18

first white peugeot on the right is badly retouched..

savepoetry's picture
savepoetry
Activity Score 13

Why a Chinese ad in Paris???

slip's picture
slip
Activity Score 919

Hey sloppy4, Capital J for Jesus. Respect. :)

Diggin' the ad.

SJB

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

nice

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