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China Automobile Association: Mirror, 2

China Automobile Association: Mirror, 2
Your rating: None Average: 6.6 (19 votes)

The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive.

Advertising Agency: Ice Cream Communications, China
Creative Directors: Alumi Lv, Jesus Gu
Art Director: Venson Chen
Copywriters: Kevin Wang, Jesus Gu
Published: June 2008

Comments

Abhishek Borde's picture 26 pencils

thats cooooooooooooooooooooooooooooool

critical_mass's picture 17 pencils

Very nice idea and well executed!

0nurb's picture 631 pencils

nice one.

____________
Visit me and write a comment: Ad(dicted)

esotericusername's picture 313 pencils

The reflection on the mirror is wrong. Doesn't look like it is at enough angle to reflect the street behind it. Other than that cool idea and execution.

NatalieM's picture 1693 pencils

True, but at quick glance the average person probably wouldn't notice that. I agree that it's pretty cool and well executed.

shades's picture 78 pencils

the reflection is the street that runs at
right angles to the one we're going down...
How cares anyway...friggin nice idea. and i get it straight away.
back in your box.

StuartLittle's picture 468 pencils

It's not the mirror view, its about how a drunken see it.

sloppy4's picture 1212 pencils

of course it's good, jesus did it.

dico's picture 332 pencils

really good!

Whitefang's picture 474 pencils

Nice shot but grim reaper ads should be put out to pasture. 2/10

alvinpck's picture 1256 pencils

Is the Reaper really necessary? Nice idea on the mirror, though.

...
http://alvinpck.deviantart.com/gallery/

floydeepurple's picture 349 pencils

Nice idea. But it's high time we throw a farewell party for the Reaper.

everartz's picture 5344 pencils

fuck ya!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Kateter's picture 1816 pencils

skip the Reaper. skip the Truth. and you'll get brilliant ad.

all is said without those two elements.

mondo's picture 142 pencils

nice !¡

campass's picture 120 pencils

Good, also if in my opinion the grim reaper behind the mirror wasn't necessary and the photoshop work could be better.

Kirsche's picture 86 pencils

nice one. could be great as an ambient.

liar's picture 388 pencils

could cause a lot of accidents as an ambient too.

gbl's picture 210 pencils

old idea. cool only as an ambient.

金合欢's picture 64 pencils

surely a nice one.

自信的人是天才!

modern drunker's picture 83 pencils

Good idea !
Do it as an ambiant and you will have dead drunker AND dead sober.

toof76's picture 15 pencils

first white peugeot on the right is badly retouched..

savepoetry's picture 13 pencils

Why a Chinese ad in Paris???

slip's picture 817 pencils

Hey sloppy4, Capital J for Jesus. Respect. :)

Diggin' the ad.

SJB

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