China Automobile Association: Mirror, 2

The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive.

Advertising Agency: Ice Cream Communications, China
Creative Directors: Jesus Gu
Art Director: Venson Chen
Copywriters: Jesus Gu
Published: June 2008

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24 comments

Abhishek Borde's picture
Abhishek Borde
26 pencils

thats cooooooooooooooooooooooooooooool

critical_mass's picture
critical_mass
17 pencils

Very nice idea and well executed!

esotericusername's picture
esotericusername
313 pencils

The reflection on the mirror is wrong. Doesn't look like it is at enough angle to reflect the street behind it. Other than that cool idea and execution.

NatalieM's picture
NatalieM
1687 pencils

True, but at quick glance the average person probably wouldn't notice that. I agree that it's pretty cool and well executed.

shades's picture
shades
78 pencils

the reflection is the street that runs at
right angles to the one we're going down...
How cares anyway...friggin nice idea. and i get it straight away.
back in your box.

StuartLittle's picture
StuartLittle
468 pencils

It's not the mirror view, its about how a drunken see it.

sloppy4's picture
sloppy4
1496 pencils

of course it's good, jesus did it.

dico's picture
dico
332 pencils

really good!

Whitefang's picture
Whitefang
509 pencils

Nice shot but grim reaper ads should be put out to pasture. 2/10

alvinpck's picture
alvinpck
1467 pencils

Is the Reaper really necessary? Nice idea on the mirror, though.

...
http://alvinpck.deviantart.com/gallery/

floydeepurple's picture
floydeepurple
349 pencils

Nice idea. But it's high time we throw a farewell party for the Reaper.

everartz's picture
everartz
7611 pencils

fuck ya!
--
Everartz

| Everartz |

Kateter's picture
Kateter
2020 pencils

skip the Reaper. skip the Truth. and you'll get brilliant ad.

all is said without those two elements.

mondo's picture
mondo
142 pencils

nice !¡

campass's picture
campass
120 pencils

Good, also if in my opinion the grim reaper behind the mirror wasn't necessary and the photoshop work could be better.

Kirsche's picture
Kirsche
84 pencils

nice one. could be great as an ambient.

liar's picture
liar
386 pencils

could cause a lot of accidents as an ambient too.

gbl's picture
gbl
451 pencils

old idea. cool only as an ambient.

金合欢's picture
金合欢
64 pencils

surely a nice one.

modern drunker's picture
modern drunker
85 pencils

Good idea !
Do it as an ambiant and you will have dead drunker AND dead sober.

toof76's picture
toof76
18 pencils

first white peugeot on the right is badly retouched..

savepoetry's picture
savepoetry
13 pencils

Why a Chinese ad in Paris???

slip's picture
slip
919 pencils

Hey sloppy4, Capital J for Jesus. Respect. :)

Diggin' the ad.

SJB

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice

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