China Automobile Association: Mirror, 2
The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive.
Advertising Agency: Ice Cream Communications, China
Creative Directors: Jesus Gu
Art Director: Venson Chen
Copywriters: Jesus Gu
Published: June 2008
24 Comments
thats cooooooooooooooooooooooooooooool
Very nice idea and well executed!
The reflection on the mirror is wrong. Doesn't look like it is at enough angle to reflect the street behind it. Other than that cool idea and execution.
True, but at quick glance the average person probably wouldn't notice that. I agree that it's pretty cool and well executed.
-Natalie
http://www.nataliemarion.com
the reflection is the street that runs at
right angles to the one we're going down...
How cares anyway...friggin nice idea. and i get it straight away.
back in your box.
It's not the mirror view, its about how a drunken see it.
of course it's good, jesus did it.
really good!
http://dgdico.com.ar/
Nice shot but grim reaper ads should be put out to pasture. 2/10
Is the Reaper really necessary? Nice idea on the mirror, though.
...
http://alvinpck.deviantart.com/gallery/
Nice idea. But it's high time we throw a farewell party for the Reaper.
fuck ya!
--
Everartz
| Everartz |
skip the Reaper. skip the Truth. and you'll get brilliant ad.
all is said without those two elements.
nice !¡
Good, also if in my opinion the grim reaper behind the mirror wasn't necessary and the photoshop work could be better.
nice one. could be great as an ambient.
could cause a lot of accidents as an ambient too.
old idea. cool only as an ambient.
surely a nice one.
自信的人是天才！
Good idea !
Do it as an ambiant and you will have dead drunker AND dead sober.
first white peugeot on the right is badly retouched..
Why a Chinese ad in Paris???
Hey sloppy4, Capital J for Jesus. Respect. :)
Diggin' the ad.
SJB
nice