China Automobile Association: Mirror, 1

China Automobile Association: Mirror, 1

The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive.

Advertising Agency: Ice Cream Communications, China
Creative Directors: Alumi Lv, Jesus Gu
Art Director: Venson Chen
Copywriters: Kevin Wang, Jesus Gu
Published: June 2008

Your rating: None Average: 5.9 (21 votes)
  • Delicious
  • Digg
  • Reddit
  • StumbleUpon
  • Newsvine
  • Facebook
  • Google

Comments

Submitted by snolet on Tue, 2008-09-09 12:15.

Idea is cool. Dramatic colors are OK for the concept. But, that reflexion is not possible... But it's only a detail...

Submitted by PuppiePoppy on Tue, 2008-09-09 12:40.

True True, if only they really study how a mirror reflects.

"Bowww Wowww"

Submitted by Guest commenter (not verified) on Tue, 2008-10-14 01:58.

thats the whole point.
it's how a drunk person would see it, not neccesarily the right way

Submitted by jebus on Tue, 2008-09-09 12:48.

That bugs me too, especially on the other execution. I'm not sure why the mirror is even needed, they could have just had the grim reaper peeking out from behind the tree.

NatalieM's picture
Submitted by NatalieM on Tue, 2008-09-09 15:07.

I believe the mirror is needed. It reflects how an intoxicated person's perceptions are physically off.

Now, if the mirror's angle error could be corrected, it would be stronger.

-Natalie
www.topolewski.net

Submitted by efox5 on Wed, 2008-09-10 23:12.

maybe the other side of the road is a curve, too...

Submitted by efox5 on Wed, 2008-09-10 23:13.

maybe the other side of the road is a curve, too...

Submitted by mark3r on Tue, 2008-09-09 12:54.

Well I like it, but if this is a final, it looks like a draft level Ad to me...

:::MARK3R:::

Submitted by bagusasik on Tue, 2008-09-09 13:18.

Great ideas, why use other element behind the mirror.

peterstrange's picture
Submitted by peterstrange on Tue, 2008-09-09 15:45.

I like the insight.
It reminds me of one of my favorite ads from from way back...
It's danish but I thought I'd share it with you anyways...
http://www.youtube.com/watch?v=UMn5qGR1Wzs
(Its not the same idea... just reminded me)

Submitted by michelangelo_of_ad on Wed, 2008-09-10 00:21.

the visual looks so cool....too bad the idea isnt communicated thoroughly....

"I have no friends, and don't want any." - Michelangelo

Submitted by sneakyhands on Wed, 2008-09-10 01:39.

i like. optics aside, it gets the point across and that is the main goal.

Submitted by whitespace on Wed, 2008-09-10 02:08.

"CAA reminds you not to drink and drive."

Why is it necessary to put the agency name? Sigh.

Submitted by toti on Wed, 2008-09-10 02:28.

would it be better if it was a print with a road image instead of a mirror?

Submitted by spiralz on Wed, 2008-09-10 14:26.

maybe it's a print with a road image but we all think it's a mirror

lol :)

Submitted by stitchy on Wed, 2008-09-10 03:07.

efffff! two drinks!!!

Submitted by the_dejawoo on Wed, 2008-09-10 23:08.

nice one, man! ;)

the_capywriter's picture
Submitted by the_capywriter on Thu, 2008-09-11 04:06.

the mirror isn't even facing that curve, so how could possibly reflect it. Good idea or not, this is a big mistake

Submitted by modern drunker on Fri, 2008-09-12 09:14.

the only problem is the title "mirror"
to me it's a drunker's vision

Submitted by chano93 on Sat, 2008-09-13 06:20.

this is a cool campaign, but those tire marks, are not necesary.
good job anyway.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options