China Automobile Association: Mirror, 1

The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive.

Advertising Agency: Ice Cream Communications, China
Creative Directors: Jesus Gu
Art Director: Venson Chen
Copywriters: Jesus Gu
Published: June 2008


snolet's picture
104 pencils

Idea is cool. Dramatic colors are OK for the concept. But, that reflexion is not possible... But it's only a detail...

puppiepoppy's picture
1634 pencils

True True, if only they really study how a mirror reflects.

Guest commenter's picture
Guest commenter

thats the whole point.
it's how a drunk person would see it, not neccesarily the right way

jebus's picture
494 pencils

That bugs me too, especially on the other execution. I'm not sure why the mirror is even needed, they could have just had the grim reaper peeking out from behind the tree.

NatalieM's picture
1685 pencils

I believe the mirror is needed. It reflects how an intoxicated person's perceptions are physically off.

Now, if the mirror's angle error could be corrected, it would be stronger.

efox5's picture
85 pencils

maybe the other side of the road is a curve, too...

efox5's picture
85 pencils

maybe the other side of the road is a curve, too...

mark3r's picture
1953 pencils

Well I like it, but if this is a final, it looks like a draft level Ad to me...


bagusasik's picture
68 pencils

Great ideas, why use other element behind the mirror.

peterstrange's picture
141 pencils

I like the insight.
It reminds me of one of my favorite ads from from way back...
It's danish but I thought I'd share it with you anyways...
(Its not the same idea... just reminded me)

michelangelo_of_ad's picture
408 pencils

the visual looks so cool....too bad the idea isnt communicated thoroughly....

"I have no friends, and don't want any." - Michelangelo

sneakyhands's picture
1857 pencils

i like. optics aside, it gets the point across and that is the main goal.

whitespace's picture
1953 pencils

"CAA reminds you not to drink and drive."

Why is it necessary to put the agency name? Sigh.

toti's picture
35 pencils

would it be better if it was a print with a road image instead of a mirror?

djspiralz's picture
491 pencils

maybe it's a print with a road image but we all think it's a mirror

lol :)

stitchy's picture
779 pencils

efffff! two drinks!!!

the_dejawoo's picture
98 pencils

nice one, man! ;)

capywriter's picture
5509 pencils

the mirror isn't even facing that curve, so how could possibly reflect it. Good idea or not, this is a big mistake

modern drunker's picture
modern drunker
85 pencils

the only problem is the title "mirror"
to me it's a drunker's vision

chano93's picture
68 pencils

this is a cool campaign, but those tire marks, are not necesary.
good job anyway.

rajesh_keyaar's picture
236 pencils


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