June 2008

Print advertisment created by Ice Cream, China for China Automobile Association, within the category: Public Interest, NGO.

The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive.

Advertising Agency: Ice Cream Communications, China
Creative Directors: Jesus Gu
Art Director: Venson Chen
Copywriters: Jesus Gu

Comments (21)

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Highest Rated

rajesh_keyaar's picture
Activity Score 236


snolet's picture
Activity Score 104

Idea is cool. Dramatic colors are OK for the concept. But, that reflexion is not possible... But it's only a detail...

puppiepoppy's picture
Activity Score 1634

True True, if only they really study how a mirror reflects.

Guest commenter's picture
Guest commenter

thats the whole point.
it's how a drunk person would see it, not neccesarily the right way

fauxjebus's picture
Activity Score 498

That bugs me too, especially on the other execution. I'm not sure why the mirror is even needed, they could have just had the grim reaper peeking out from behind the tree.

NatalieM's picture
Activity Score 1685

I believe the mirror is needed. It reflects how an intoxicated person's perceptions are physically off.

Now, if the mirror's angle error could be corrected, it would be stronger.

efox5's picture
Activity Score 85

maybe the other side of the road is a curve, too...

efox5's picture
Activity Score 85

maybe the other side of the road is a curve, too...

mark3r's picture
Activity Score 1949

Well I like it, but if this is a final, it looks like a draft level Ad to me...

bagusasik's picture
Activity Score 68

Great ideas, why use other element behind the mirror.

peterstrange's picture
Activity Score 141

I like the insight.
It reminds me of one of my favorite ads from from way back...
It's danish but I thought I'd share it with you anyways...
(Its not the same idea... just reminded me)

michelangelo_of_ad's picture
Activity Score 408

the visual looks so cool....too bad the idea isnt communicated thoroughly....

"I have no friends, and don't want any." - Michelangelo

sneakyhands's picture
Activity Score 1857

i like. optics aside, it gets the point across and that is the main goal.

whitespace's picture
Activity Score 1953

"CAA reminds you not to drink and drive."

Why is it necessary to put the agency name? Sigh.

toti's picture
Activity Score 35

would it be better if it was a print with a road image instead of a mirror?

djspiralz's picture
Activity Score 491

maybe it's a print with a road image but we all think it's a mirror

lol :)

stitchy's picture
Activity Score 779

efffff! two drinks!!!

the_dejawoo's picture
Activity Score 98

nice one, man! ;)

capywriter's picture
Activity Score 5509

the mirror isn't even facing that curve, so how could possibly reflect it. Good idea or not, this is a big mistake

modern drunker's picture
modern drunker
Activity Score 85

the only problem is the title "mirror"
to me it's a drunker's vision

chano93's picture
Activity Score 68

this is a cool campaign, but those tire marks, are not necesary.
good job anyway.

rajesh_keyaar's picture
Activity Score 236