China Airlines: Australia five-day tour

China Airlines refined travel.
Less is more.

Advertising Agency: David Advertising, Taipei, Taiwan
Creative Director: Akae Wang
Art Directors / Illustrators: Brian Chiang, Aska Chuang
Copywriters: Eva Cheng, Ethan Wei

February 2008


Guest's picture

i get it, but find the execution agreed

Guest's picture

I find the red line a better trip

BulbheaD's picture
254 pencils

agree. with the red trip you get to see more of australia.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

wow, how'd you figure THAT, Einstein???

Guest's picture

So, he/she said exactly what we all thought, and that makes them subject to your retarded sarcasm? Get over yourself.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Melbourne is one of the most beautiful, underrated cites on earth! (I just wanted to get it out.)

China Airlines travel < Karaoke bus tour

Nuff said.

Guest's picture

is this good in china?

Blessed Besse's picture
Blessed Besse
104 pencils

it looks liek a butt!

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santorini's picture
60 pencils

I am used to with absurd drama, poetry, story!!! but now a day got to be familiar with absurd advertisement....

Guest's picture

Idea 1/10
Intelligence 1/10
Map accuracy 1/10

Hasn't Google Earth arrived in Taiwan yet?

Guest's picture

The karaoke trip looks a lot more fun... I get to ride in a chopper and sing like Elvis.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Don't get it, with China Airlines you only get to see Sydney but if you pick the bus tour you see the entire island, get drunk and sing Karaoke...I pick the bus!!

Guest's picture

Just once to see a map of Australia that also includes Tasmania. But I ask too much.

Other than that, the whole 'ass' of Australia and (I assume) 'penis' of Italy is pretty awful. Bad design and overall bad idea that feels more insulting to the country involved than anything else.

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HelloBello's picture
14 pencils

"less is more" isn't right at all, if you're offering less for more then you'd likely skip South Australia all together.

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