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Chile

Published/Aired: 
July 2007
2889
Description: 

Cannes Lions 2007 Young creatives winner.

Right To Play is an international humanitarian organisation committed to improving the lives of children in the most disadvantaged areas of the world. It uses specially-designed sport and play programmes to promote development, peace and health. The aim of the brief was to create awareness, educate and inform the public about the charity Right To Play and their work in using sport for peace worldwide.

Advertising Agency: Publicis, Chile
Art Director: Juan Pablo Gaete
Copywriter: Michael Honeyman

Comments (9)

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lamz's picture
lamz
Activity Score 208

right to play, right to live.. right for peace.. good cause

Blahg's picture
Blahg
Activity Score 616

A good concept but it looks like the art director didn't have enough time to finish. Several of the bullet holes are identical and so are the soccer prints.

Nthngmn's picture
Nthngmn
Activity Score 626

or he's lazy

volumen's picture
volumen
Activity Score 330

this is the golden one. look at canneslions.com
it is very fast 24 hrs contest. and tough. more about idea then great execution. in this case an idea is excellent.

charly's picture
charly
Activity Score 18

Very very good. Simple, direct and surprising.

zar20's picture
zar20
Activity Score 2

Saludos Juan Pablo desde Venezuela, excelente ejecución.
Z

richi's picture
richi
Activity Score 13

grande chile!

moiettoi's picture
moiettoi
Activity Score 26

This is gud. But why only football??

tranquilo's picture
tranquilo
Activity Score 2

Simply Chile =)... bien cabros..

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