Children's Panadol: Their pain is your pain, Thumb
Their pain is your pain
Children's Panadol
Advertising Agency: Ogilvy Singapore
Executive creative director: Todd Mccracken
Creative director / Art director / Typographer: Maurice Wee
Creative director / Copywriter: Renee Lim
Art director / Typographer: Roy Wisnu Hariadi
Photographer: Jonathan Tay
Producer: Isk
Via: theinspirationroom


12 Comments
Great insight, repulsive execution.
Oh... boy.(great idea but something wrong with the execution)
Simple ideas are the best !
interesting ideas but creepy expression. ^^
good idea...
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it's all in the head!!!
better visuals could have been employed
The photoshop is so bad.
good thought
First thought
Lovely idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
LOVE CONCEPT>>>
DON'T LOVE PHOTO
at same time i find it a bit funny too
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~ Quite obviously, I have gathered no moss ! ~
I found this print campaign a very creative one. Whenever parents see their children's in pain they are the ones who got hurt most. I must say a very effective one. Steven Wyer