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Published/Aired: 
August 2008
Description: 

Help kids be kids. Donate by calling 1300 062 673 or visit childrenshfa.com.au

Advertising Agency: de pasquale, Brisbane, Australia
Creative Director: Lars Vester
Art Director: Daniele Milazzo
Copywriter: Jake McLennan
Illustrator: Ebony Truscott

Comments (17)

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Highest Rated

Whitefang's picture
Whitefang
Activity Score 509

So how is my donation going to help her leg cure faster?
Doesn't work.

Dale's picture
Dale
Activity Score 370

I like the illustrations and the idea/sentiment behind it. I think that works. However, I think the execution is too negative.

I would have preferred to show how the kids benefit from somebody helping the hospital. Show someone helping the poor kid catch butterflies or playing a game with the girl with a broken leg. I think the problem is emphasised too much at the expense of the solution.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

sebaig's picture
sebaig

I agree with your comment, but I love this "- Commenting in all caps with poor spelling and grammar is so done before -" haha, I hope some of those jerks read that :-)

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

Im agree with that!!! nice illustration!!
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NatalieM's picture
NatalieM
Activity Score 1685

I agree as well. I love the illustration. The sentiment is great, but I think spinning it in a more positive way would make people feel more inclined to help to spread cheer instead of inclined to help to feel less guilty.

jsantanaxp's picture
jsantanaxp
Activity Score 401

nothing bad.

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SeanMartin's picture
SeanMartin

"Sonja looked at the Twister sheet with unrepentant disgust. 'DAMN YOU, MILTON BRADLEY!' she shouted as she waved her crutch, 'DAMN YOU FOR TWISTING MY ANKLE! AS GOD IS MY WITNESS, I WILL NEVER PLAY TWISTER AGAIN!"

capywriter's picture
capywriter
Activity Score 5509

she doesn't even have to bow to touch 4 spots at a time. So lucky...

luispiter's picture
luispiter
Activity Score 2756
Chan TheJunction's picture
Chan TheJunction

Whoa what a sad picture...

Guest commenter's picture
Guest commenter

Sorry Dale, SeanMartin's comment was too funny and I believe it would not have had the same impact had it been lower case.
:)

Hibon's picture
Hibon
Activity Score 3736

Nothing relevant on this ad ... next please!

Simple ideas are the best !

nemesis's picture
nemesis
Activity Score 765

I like the concept... very good... touching.

Swati Paul's picture
Swati Paul

the illustrations are cute! The sentiments are targetted right on dot with the way the idea has been executed.

Swiss's picture
Swiss
Activity Score 39

high on sentimental value the illustrations make the ad work!
stay happy folks!
:)

brndnrap8's picture
brndnrap8
Activity Score 170

Twister? Oh, she's to young for twister.

http://www.sharkcountry.blogspot.com/

jideel's picture
jideel
Activity Score 30

I would like to ad: Guilty we are. Even if we've forgot. Good good ad.

Whitefang's picture
Whitefang
Activity Score 509

So how is my donation going to help her leg cure faster?
Doesn't work.

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