Children's Hospital Foundations Australia: Butterflies

Help kids be kids. Donate by calling 1300 062 673 or visit childrenshfa.com.au

Advertising Agency: de pasquale, Brisbane, Australia
Creative Director: Lars Vester
Art Director: Daniele Milazzo
Copywriter: Jake McLennan
Illustrator: Ebony Truscott
Published: August 2008

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15 comments

sebaig's picture
sebaig

Kids are kids even if they can´t walk... I don´t like this copy.

Rastamathamba420's picture
Rastamathamba420
247 pencils

Totally agree with you... kids are kids, and they are own the kid energy even they don't run, walk etc... i love the execution

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I agree with you on that one too.

Shame because they are nicely illustrated.

We're going to need more lube.

Guest commenter's picture
Guest commenter

i gather it's talking about the idea that it's hard for a kid to enjoy being a kid when they're ill. don't take it too literally!

loumeister's picture
loumeister

this campaign is a li'l sucky. i don't see how the donation's gonna help the kids catch butterflies (mmm,eco-unfriendly), blow bubbles or play twister?

JanzoJanzo8181's picture
JanzoJanzo8181

yes in this case i agree.
should have shown another temporary illness or change copy.

luispiter's picture
luispiter
2756 pencils
brndnrap8's picture
brndnrap8
170 pencils

Butterfly catching, is he gay already?

http://www.sharkcountry.blogspot.com/

jideel's picture
jideel
30 pencils

Kids are kids even if they can't walk : Totally agree. But this ad make me feel that they don't FEEL like other's. If this is the goal, Then it's a good ad.

picktokyo's picture
picktokyo
1404 pencils

iI have quite different opinion. I dont see kids here, I see kids that cant walk. and I feel sad about it. this is a good ad. copy does make a point.

Guest commenter's picture
Guest commenter

I don't like these ads. They are almost having a laugh at the sick kids. Obviously that wasn't their intention but if these situations were in a slapstick comedy you're probably laugh. I just don't think that these would encourage people to donate.

Eiti's picture
Eiti
22 pencils

this really make people sad...i don't think i like it. the nice sweet drawing and the horrible destiny! Even if that's the point, change the children situation...it is too dark.

Eiti's picture
Eiti
22 pencils

this really make people sad...i don't think i like it. the nice sweet drawing and the horrible destiny! Even if that's the point, change the children situation...it is too dark.

Guest's picture
Guest

I think this campaign is just cruel. I know this kind of public services ads should be shocking at some level, but come on, they are showing a sad picture just for the sake of it.

Nice illustration tho...

shaun1800's picture
shaun1800
291 pencils

I find most of the comments on here just plain dumb. “Let kids be kids” is a common expression and in this case its just saying let kids do what they want to do, what comes naturally without being inhibited. It seems incredibly simple to me. I think its designed to look a bit sad, why? So you give money and this organisation can help these kids get better.

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