Every child deserves to live happily ever after. Donate today.
Advertising Agency: OgilvyOne, Sydney, Australia
Creative Director: Simon Bloomfield
Art Director: Karolina Bukowiecka
Copywriter: Shelley Dodd
Illustrators: Steven Nuttall, Anton Petrov
Retoucher: Parkar Akhalak
Published: September 2008
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9 Comments
It looks lovely, however nursery rhymes have been used to death.
Probably, but it's very relevant here. Well done!
I like the way they look like the 'Little Golden Books' of old. This one is a little bit scary looking compared to the other two which deviates from the cutsie look of the others.
Look is great. I agree nursery rhymes are overused, but it does tie in to everything, even the trite but true "happily ever after" thought.
Love the art here. Best of the 3
The Ad Mad
Works well.
-Natalie
http://www.nataliemarion.com
over-executed rubbish.
I saw these last year on http://www.bestadsontv.com - unless it's the same campaign stolen again?
concept's good! art direction could be better.