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Published/Aired: 
September 2008
Description: 

Every child deserves to live happily ever after. Donate today.

Advertising Agency: OgilvyOne, Sydney, Australia
Creative Director: Simon Bloomfield
Art Director: Karolina Bukowiecka
Copywriter: Shelley Dodd
Illustrators: Steven Nuttall, Anton Petrov
Retoucher: Parkar Akhalak

Comments (8)

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Highest Rated

xenia's picture
xenia
Activity Score 10

concept's good! art direction could be better.

skanger's picture
skanger
Activity Score 95

It looks lovely, however nursery rhymes have been used to death.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Probably, but it's very relevant here. Well done!

Davosk's picture
Davosk
Activity Score 4815

I like the way they look like the 'Little Golden Books' of old. This one is a little bit scary looking compared to the other two which deviates from the cutsie look of the others.

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

Look is great. I agree nursery rhymes are overused, but it does tie in to everything, even the trite but true "happily ever after" thought.

NatalieM's picture
NatalieM
Activity Score 1685

Works well.

sloppy4's picture
sloppy4
Activity Score 1494

over-executed rubbish.

walkingbuddha's picture
walkingbuddha
Activity Score 188

I saw these last year on http://www.bestadsontv.com - unless it's the same campaign stolen again?

xenia's picture
xenia
Activity Score 10

concept's good! art direction could be better.

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