Children’s Cancer Institute Australia: Story time, 3

Every child deserves to live happily ever after. Donate today.

Advertising Agency: OgilvyOne, Sydney, Australia
Creative Director: Simon Bloomfield
Art Director: Karolina Bukowiecka
Copywriter: Shelley Dodd
Illustrators: Steven Nuttall, Anton Petrov
Retoucher: Parkar Akhalak
Published: September 2008

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8 comments

skanger's picture
skanger
95 pencils

It looks lovely, however nursery rhymes have been used to death.

LeeHarvey's picture
LeeHarvey
3045 pencils

Probably, but it's very relevant here. Well done!

Davosk's picture
Davosk
4833 pencils

I like the way they look like the 'Little Golden Books' of old. This one is a little bit scary looking compared to the other two which deviates from the cutsie look of the others.

virtualplaydoh's picture
virtualplaydoh
252 pencils

Look is great. I agree nursery rhymes are overused, but it does tie in to everything, even the trite but true "happily ever after" thought.

NatalieM's picture
NatalieM
1687 pencils

Works well.

sloppy4's picture
sloppy4
1496 pencils

over-executed rubbish.

walkingbuddha's picture
walkingbuddha
188 pencils

I saw these last year on http://www.bestadsontv.com - unless it's the same campaign stolen again?

xenia's picture
xenia
10 pencils

concept's good! art direction could be better.

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