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Published/Aired: 
September 2008
Description: 

Print advertisment created by Ogilvy, Australia for Children’s Cancer Institute Australia, within the category: Public Interest, NGO.

Every child deserves to live happily ever after. Donate today.

Advertising Agency: OgilvyOne, Sydney, Australia
Creative Director: Simon Bloomfield
Art Director: Karolina Bukowiecka
Copywriter: Shelley Dodd
Illustrators: Steven Nuttall, Anton Petrov
Retoucher: Parkar Akhalak

Comments (5)

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Highest Rated

G.J.'s picture
G.J.
Activity Score 149

art direction maybe - but the lines, come on - just 'bending' the lines with no impact, isn't arresting enuf.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

jomo's picture
jomo
Activity Score 62

Really, really cool. Spot on art direction.

Luis Maram's picture
Luis Maram
Activity Score 252

It's OK but it reminds me a lot a social campaign for Save the Children. Here's the link: http://www.masr.com.mx/cuentos-de-horror-infantil-campana-para-save-th...

everartz's picture
everartz
Activity Score 7609

even thou, i still love this!
--
Everartz

| everartz |

vvhisky's picture
vvhisky
Activity Score 116

the best art direction ive seen in months

G.J.'s picture
G.J.
Activity Score 149

art direction maybe - but the lines, come on - just 'bending' the lines with no impact, isn't arresting enuf.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

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