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Published/Aired: 
September 2008
708
Description: 

Print advertisment created by Ogilvy, Australia for Children’s Cancer Institute Australia, within the category: Public Interest, NGO.

Every child deserves to live happily ever after. Donate today.

Advertising Agency: OgilvyOne, Sydney, Australia
Creative Director: Simon Bloomfield
Art Director: Karolina Bukowiecka
Copywriter: Shelley Dodd
Illustrators: Steven Nuttall, Anton Petrov
Retoucher: Parkar Akhalak

Comments (5)

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Highest Rated

Elliot's picture
Elliot
sneakyhands's picture
sneakyhands
Activity Score 1857

he looks so pathetic. the idea may be tugging on the heart strings a little too hard.

NatalieM's picture
NatalieM
Activity Score 1685

The look is just right.

Absolut M's picture
Absolut M
Activity Score 1069

Really good work

decreative's picture
decreative
Activity Score 102

I love the whole campaign in composition, but needs more artistical direction.

Elliot's picture
Elliot
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