23 comments

thus's picture
95 pencils
thusThursday, January 17, 2008 - 00:21

Thumbs up for nice Concept.
Little bit disagree with execution, mainly the expression of the mother.

Don Draper's picture
146 pencils
Don DraperThursday, January 17, 2008 - 00:54

A very nice concept.

second_creator's picture
739 pencils
second_creatorThursday, January 17, 2008 - 02:08

adoptable

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

kamle108's picture
24 pencils
kamle108Thursday, January 17, 2008 - 02:08

great work.

Frank Zhao's picture
56 pencils
Frank ZhaoThursday, January 17, 2008 - 02:21

that is really good!

Stigset's picture
1460 pencils
StigsetThursday, January 17, 2008 - 04:16

I like this, even though it feels a bit deja vu. But I agree with SL2D on the mothers expression, she doesn't seem very happy to have adopted a child.

Neil French's picture
4 pencils
Neil FrenchThursday, January 17, 2008 - 04:39

There's another campaign by Ogilvy, Mumbai and it's way better.

BrettHeart's picture
136 pencils
BrettHeartThursday, January 17, 2008 - 05:35

Very, very good!

[BrettHeart™]

http://brettheart.blogspot.com

nitin456's picture
135 pencils
nitin456Thursday, January 17, 2008 - 08:10

superb

jimkuz's picture
378 pencils
jimkuzThursday, January 17, 2008 - 09:13

Clever. Adoption is similar to being pregnant.

bhavdeep's picture
284 pencils
bhavdeepThursday, January 17, 2008 - 11:08

brilliant idea.. i wish if i cud also adopt such a thinking..

teenie's picture
1898 pencils
teenieThursday, January 17, 2008 - 12:26

Nice - simple and powerful. Lovely idea.

Dalbir Singh's picture
559 pencils
Dalbir SinghThursday, January 17, 2008 - 12:47

Just because both the ads show the shadow as pregnant woman doesn't mean it is the same idea.

The mother's day idea is a bit forced, however this one is more meaningful.

Dalbir
www.AdOfDaMonth.com

Dalbir
www.FaceBook.com/KissFilms

panasit's picture
687 pencils
panasitThursday, January 17, 2008 - 13:02

Very simple. I like it.

gmint7's picture
2699 pencils
gmint7Thursday, January 17, 2008 - 21:31

:::J:::

like it but too bad its done.

mark down 50 points.

:::J:::

enzo.doc's picture
73 pencils
enzo.docFriday, January 18, 2008 - 04:01

reguards

tulitagore's picture
38 pencils
tulitagoreFriday, January 18, 2008 - 09:51

Thanks for all the feedback.

Ombudsman's picture
34 pencils
OmbudsmanFriday, January 18, 2008 - 10:23

Nice job, guys.

zwan's picture
6 pencils
zwanThursday, January 24, 2008 - 00:49

good job. hats off guys !

zwan
catmando, nepal

prajith kumar's picture
52 pencils
prajith kumarSunday, January 27, 2008 - 05:46

superb!!! keep it up.

karanja's picture
24 pencils
karanjaThursday, January 31, 2008 - 09:15

Nice combination. Cheers.

Guest commenter's picture
Guest commenterWednesday, November 12, 2008 - 10:44

Totally disagree with all of the above. This ad won't motivate one single woman to consider adopting. You're thinking about your book, not your audience.

Guest's picture
GuestThursday, February 19, 2009 - 09:00

Nice idea. Bad art direction. Bad execution. It doesn't inspire me to adopt or anything.