Children Of The World (India) Trust: Shadow
Adopt a child.
Advertising Agency: Euro RSCG, Mumbai, India
Creative Directors: Nilesh Naik
Art Director: Tulika Tagore
Copywriter: Nilesh Naik
Photographer: Avadhut Hembade
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25 Comments
Thumbs up for nice Concept.
Little bit disagree with execution, mainly the expression of the mother.
A very nice concept.
adoptable
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
great work.
that is really good!
小李飞刀的小小李飞刀的飞
the concept is used before (the shadow), but the way of presenting it is nice.
your work is your identity.
http://harshikcreations.blogspot.com/
you are absolutely right, it's a 100% deja vu...the idea is still good and you can check how it's already been used here http://www.coloribus.com/admirror/clothes_make_pregnant/
I like this, even though it feels a bit deja vu. But I agree with SL2D on the mothers expression, she doesn't seem very happy to have adopted a child.
There's another campaign by Ogilvy, Mumbai and it's way better.
Very, very good!
[BrettHeart™]
http://brettheart.blogspot.com
[BrettHeart™]
superb
Clever. Adoption is similar to being pregnant.
brilliant idea.. i wish if i cud also adopt such a thinking..
Nice - simple and powerful. Lovely idea.
Just because both the ads show the shadow as pregnant woman doesn't mean it is the same idea.
The mother's day idea is a bit forced, however this one is more meaningful.
Dalbir
www.AdOfDaMonth.com
Dalbir
www.FaceBook.com/KissFilms
Very simple. I like it.
-Tung
--good idea is enemy of great idea
:::J:::
like it but too bad its done.
mark down 50 points.
:::J:::
reguards
Thanks for all the feedback.
Most trying times.
TotalChaos
Nice job, guys.
good job. hats off guys !
zwan
catmando, nepal
zwan catmando nepal
superb!!! keep it up.
Nice combination. Cheers.
Totally disagree with all of the above. This ad won't motivate one single woman to consider adopting. You're thinking about your book, not your audience.
Nice idea. Bad art direction. Bad execution. It doesn't inspire me to adopt or anything.