Children Of Chernobyl: Apple
Children Of Chernobyl Prenatal Health Control
Advertising Agency: Leo Burnett, Kyiv, Ukraine
Creative Director: Claus-Steffen Braun
Art Director: Evgeniy Tonev
Illustrator: Roman Skripchenko
Photographer: East News
Published: April 2009
16 comments
what rubbish. u need a five man team to produce this!
making everything obscure does not raise u to the new height of creativity. neigher does it give u the clarity in communication. simple message for chernobyl mothers is to have prenatal check-ups more frequently than others. where do we have it reflected? She needs to go to the website to know it?
u want to the mothers to visit the website? does this AW justifies even that objective?
shahid
well yes you do need a team to have an ad like that going as each of them have different roles to play here. the art and copy guys come up with the idea, the photographer shoots the illustrator draws what cannot be shot and fuses it with the image and that is how it is done. very much like needing a setup of machines and people to produce a pin. as far as the idea is concerned, the fact that an apple is symbolic to good health, (an apple a day keeps the doctor away) if you had forgotten, this ad works very well and being a woman i would very much want to visit the website. does that answer your question??
really nice photoshop work
i like the ad...
| Everartz |
Vagina?
oh well Vurto..i think we wear the same glasses...;)
aahahahahah...quite ridicoulus. There wasn't a better way to say the same thing?
easy to say "art director".
nice photoshop work ..... but idea is so so... not good
well yes you do need a team to have an ad like that going as each of them have different roles to play here. the art and copy guys come up with the idea, the photographer shoots the illustrator draws what cannot be shot and fuses it with the image and that is how it is done. very much like needing a setup of machines and people to produce a pin. as far as the idea is concerned, the fact that an apple is symbolic to good health, (an apple a day keeps the doctor away) if you had forgotten, this ad works very well and being a woman i would very much want to visit the website. does that answer your question??
well yes you do need a team to have an ad like that going as each of them have different roles to play here. the art and copy guys come up with the idea, the photographer shoots the illustrator draws what cannot be shot and fuses it with the image and that is how it is done. very much like needing a setup of machines and people to produce a pin. as far as the idea is concerned, the fact that an apple is symbolic to good health, (an apple a day keeps the doctor away) if you had forgotten, this ad works very well and being a woman i would very much want to visit the website. does that answer your question??
creepy... i was eating an apple yiak!
cool job
bad
Nice work, i like it!
Apple vagina radiation baby. The concept is soooo obvious.... Riiiiiight.
The concept is really great only if it would have a line to go with it.
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house
sensitive issue, good ad
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