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Children

Published/Aired: 
February 2007
Description: 

After two drinks, your attention while driving will diminish by up to 76%. Saab invites you to drive responsibly.

Advertising Agency: Leagas Delaney, Italy
Creative directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Michelangelo Cianciosi
Photographer: Fulvio Bonavia

Comments (15)

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fersvax's picture
fersvax
Activity Score 1239

Smart!!!

FER.

Naddeo's picture
Naddeo
Activity Score 71

small children = danger
small truck = NO danger

This one I like.

Arato's picture
Arato
Activity Score 84

clever boys.

Arato's picture
Arato
Activity Score 84

or girls!

mrtalented's picture
mrtalented
Activity Score 2171

this one works better

addyhoch10's picture
addyhoch10
Activity Score 2592

i can already hear their alvin and the chipmunks-like voices

Rog's picture
Rog
Activity Score 6082

...going under your tyres.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
Activity Score 6082

Great reaserach insight in the brief.
A rare beast indeed.

>>>> That's not an ad. THIS is an ad.

amit parekh's picture
amit parekh
Activity Score 283

very nice

itrots's picture
itrots
Activity Score 12

This one is perfect. The other don't work as well.

Arato's picture
Arato
Activity Score 84

Wouldn't be because a "diminished" truck could be actually a toy truck? So that could not be a danger reference.

drunk dave's picture
drunk dave
Activity Score 1066

Thunk, thunk, thunk. "What was that?"

Nice idea.

ivan's picture
ivan

Hehe!

Have Heart's picture
Have Heart
Activity Score 922

Very smart.

tiny_wordz's picture
tiny_wordz
Activity Score 325

"oh honey, i think it was the smurfs. don't i can never be sure with you moving at 80 miles and hour".
great work!!!

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