Over 200,000 children are spending Christmas one the streets.
Agency: BBDO Guerrero Ortega, Makati City, Philippines
Creative Director: David Guerrero, Raoul Panes, Joel Limchoc
Copywriter: Raoul Panes, Simon Welsh
Art Director: Joel Limchoc
Photographer: Richard Bahaghari
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Comments
Difficult subject, Interesting delivery. Message delivered.
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I agree... Great concept, I love it.
Hmmm. A fireplace in a tropical country. Just wondering.
Mabakima! You're alive!
Straight from the ashes of Cafe Creatives.
Over 200,000 children are spending everynight on the street, christmas is just another day for them. Idea is so-so, proposistion is 1/10.
It gets cold at night in the tropics as well.
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Believe me, it doesn't. Come visit one of these days.
makabima is right. it might be moving or touching... for people who have fireplaces at home
no kick.
im from the phil. and if you grew up at a tropical country like ours, a slight drop of temperature makes you wear your jacket...
I don't know if street children would think of drawing fire places and stuffed stockings. If they're hungry they would be busy begging and looking for food to eat.
This ad is pretentious and presumptious.