Child Safety Seat Coalition Toronto: Baby on Board

80% of child seats are installed incorrectly.
Be sure. Child Safety Seat Coalition Toronto

Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Art Director: Jeff Cheung
Copywriter: Andrew Chisholm
Photographer: Todd McClellan (Sugino Studios)

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27 comments

maranca82's picture
maranca82
423 pencils

Think what you will; this is effective.

Brilliantly done.

dlue's picture
dlue
342 pencils

if it's a carbon copy than it's a shame http://www.davidetcheverry.com/

cheers,
dlue

stevel's picture
stevel
423 pencils

this ad is an incredible disconnect and subsequently in poor taste and heres why: the art direction, the lighting, the composition, the low angle shot, etc. ALL point to the type of print ad that is about to deliver a joke. so you see all those graphic elements instantaneously and within a fraction of a second prepare yourself for a joke ad.

THEN IT TURNS INTO A DEAD BABY image.

i guarantee you that all non-ad people (i.e. everybody else) who saw this were mortified.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

smart and harsh.
I like it very much.
some people may think that this is too much, but actually it is seriously dangerous and tragic to be perfunctory with thing like baby seat.
you guys rock.

dclxvi

Rabubi's picture
Rabubi
560 pencils

power

Duckman's picture
Duckman
520 pencils

ram tam ta dam tam, it's done

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

thedesignaddict's picture
thedesignaddict
5366 pencils

@CrackerJackMedia

Yup, that's exactly the same ad.

Brain-Art's picture
Brain-Art
1101 pencils

Good but should've made it more dramaticle though. Idea good, art direction not good

Dzsoi's picture
Dzsoi
5269 pencils

Good one.

Eri M's picture
Eri M
82 pencils

@CrackerJackMedia

Wow same car and same sign.

alexander_bickov's picture
alexander_bickov
3279 pencils

Well done

cmotan's picture
cmotan
189 pencils

yeah, but weak AD. bad PS.
and...DONE.

Hibon's picture
Hibon
3731 pencils

Done but still a well done idea.

Simple ideas are the best !

warreno's picture
warreno
222 pencils

Again, direct and powerful. Tell me, those of you complaining about how "done" a given ad is -- how many of you have done anything half as meaningful?

thedesignaddict's picture
thedesignaddict
5366 pencils

@warreno

So it doesn't matter if the work was copied - just that it was done for a good cause?

That's a vacuous argument.

cmotan's picture
cmotan
189 pencils

I just said that the art direction is weak,
and it's lame photoshopped.
It's a bad copy/paste, in my opinion.

Killer idea, no doubt :)

monsieurange's picture
monsieurange
520 pencils

Cosas nuevas, por favor!

20max01's picture
20max01
133 pencils

Meaningful indeed, well done.

20max01's picture
20max01
133 pencils

Meaningful indeed, well done.

hilazon's picture
hilazon
150 pencils

done

Roger Keynes's picture
Roger Keynes
5498 pencils

Done-diddly.
Australia.
Three years ago.
And yes, that PS is BS.

Will Think for Salary

Mandark's picture
Mandark
407 pencils

maybe done. but this was the first time i've seen it and it hit me in the back of my head. and i don't even have kids

"U think it's perfect?! Press delete and start again!"

cruzialx's picture
cruzialx
194 pencils

its done.... Though shall not steal...

mirnster's picture
mirnster
2 pencils

Does anyone have a link to the Australian ads?

www jennyluong com's picture
www jennyluong com
40 pencils

Awesome idea.

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