80% of child seats are installed incorrectly.
Be sure. Child Safety Seat Coalition Toronto
Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Art Director: Jeff Cheung
Copywriter: Andrew Chisholm
Photographer: Todd McClellan (Sugino Studios)
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27 Comments
Think what you will; this is effective.
Brilliantly done.
if it's a carbon copy than it's a shame http://www.davidetcheverry.com/
cheers,
dlue
this ad is an incredible disconnect and subsequently in poor taste and heres why: the art direction, the lighting, the composition, the low angle shot, etc. ALL point to the type of print ad that is about to deliver a joke. so you see all those graphic elements instantaneously and within a fraction of a second prepare yourself for a joke ad.
THEN IT TURNS INTO A DEAD BABY image.
i guarantee you that all non-ad people (i.e. everybody else) who saw this were mortified.
smart and harsh.
I like it very much.
some people may think that this is too much, but actually it is seriously dangerous and tragic to be perfunctory with thing like baby seat.
you guys rock.
dclxvi
power
Nice but... http://www.davidetcheverry.com/
ram tam ta dam tam, it's done
_____________________________________________________
Trifles make perfection, and perfection is no trifle.
@CrackerJackMedia
Yup, that's exactly the same ad.
Good but should've made it more dramaticle though. Idea good, art direction not good
Good one.
@CrackerJackMedia
Wow same car and same sign.
Name: Erind Mati
Ocupation: graphical designer
Agency: B1 Advertising
Well done
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
yeah, but weak AD. bad PS.
and...DONE.
Done but still a well done idea.
Simple ideas are the best !
Again, direct and powerful. Tell me, those of you complaining about how "done" a given ad is -- how many of you have done anything half as meaningful?
--
http://indigestible.nightwares.com/
@warreno
So it doesn't matter if the work was copied - just that it was done for a good cause?
That's a vacuous argument.
I just said that the art direction is weak,
and it's lame photoshopped.
It's a bad copy/paste, in my opinion.
Killer idea, no doubt :)
Cosas nuevas, por favor!
Meaningful indeed, well done.
Meaningful indeed, well done.
done
Done-diddly.
Australia.
Three years ago.
And yes, that PS is BS.
Will Think for Salary
maybe done. but this was the first time i've seen it and it hit me in the back of my head. and i don't even have kids
"U think it's perfect?! Press delete and start again!"
its done.... Though shall not steal...
Does anyone have a link to the Australian ads?
Shortlisted in Cannes 2004 !!!
http://www.joelapompe.net/2010/03/26/road-safety-hearse-ddbbrussels/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Awesome idea.