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Published/Aired: 
February 2010
13072
Description: 

Print advertisment created by Juniper Park, Canada for Child Safety Seat Coalition, within the category: Public Interest, NGO.

80% of child seats are installed incorrectly.
Be sure. Child Safety Seat Coalition Toronto

Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Art Director: Jeff Cheung
Copywriter: Andrew Chisholm
Photographer: Todd McClellan (Sugino Studios)

Comments (27)

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Highest Rated

joelapompe's picture
joelapompe
Activity Score 3845
maranca82's picture
maranca82
Activity Score 422

Think what you will; this is effective.

Brilliantly done.

dlue's picture
dlue
Activity Score 342

if it's a carbon copy than it's a shame http://www.davidetcheverry.com/

cheers,
dlue

stevel's picture
stevel
Activity Score 423

this ad is an incredible disconnect and subsequently in poor taste and heres why: the art direction, the lighting, the composition, the low angle shot, etc. ALL point to the type of print ad that is about to deliver a joke. so you see all those graphic elements instantaneously and within a fraction of a second prepare yourself for a joke ad.

THEN IT TURNS INTO A DEAD BABY image.

i guarantee you that all non-ad people (i.e. everybody else) who saw this were mortified.

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

smart and harsh.
I like it very much.
some people may think that this is too much, but actually it is seriously dangerous and tragic to be perfunctory with thing like baby seat.
you guys rock.

dclxvi

Rabubi's picture
Rabubi
Activity Score 560

power

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19539
Duckman's picture
Duckman
Activity Score 520

ram tam ta dam tam, it's done

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

@CrackerJackMedia

Yup, that's exactly the same ad.

Brain-Art's picture
Brain-Art
Activity Score 1101

Good but should've made it more dramaticle though. Idea good, art direction not good

Dzsoi's picture
Dzsoi
Activity Score 8490

Good one.

Eri M's picture
Eri M
Activity Score 82

@CrackerJackMedia

Wow same car and same sign.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Well done

cmotan's picture
cmotan
Activity Score 189

yeah, but weak AD. bad PS.
and...DONE.

Hibon's picture
Hibon
Activity Score 3736

Done but still a well done idea.

Simple ideas are the best !

warreno's picture
warreno
Activity Score 222

Again, direct and powerful. Tell me, those of you complaining about how "done" a given ad is -- how many of you have done anything half as meaningful?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

@warreno

So it doesn't matter if the work was copied - just that it was done for a good cause?

That's a vacuous argument.

cmotan's picture
cmotan
Activity Score 189

I just said that the art direction is weak,
and it's lame photoshopped.
It's a bad copy/paste, in my opinion.

Killer idea, no doubt :)

monsieurange's picture
monsieurange
Activity Score 520

Cosas nuevas, por favor!

20max01's picture
20max01
Activity Score 133

Meaningful indeed, well done.

20max01's picture
20max01
Activity Score 133

Meaningful indeed, well done.

hilazon's picture
hilazon
Activity Score 150

done

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Done-diddly.
Australia.
Three years ago.
And yes, that PS is BS.

The Jobless Writer
Will Think for Salary

Mandark's picture
Mandark
Activity Score 407

maybe done. but this was the first time i've seen it and it hit me in the back of my head. and i don't even have kids

"U think it's perfect?! Press delete and start again!"

cruzialx's picture
cruzialx
Activity Score 194

its done.... Though shall not steal...

mirnster's picture
mirnster
Activity Score 2

Does anyone have a link to the Australian ads?

joelapompe's picture
joelapompe
Activity Score 3845
www jennyluong com's picture
www jennyluong com
Activity Score 40

Awesome idea.

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