Child Health Foundation: Live fat
Eat healthy.
4.5 million children in Germany are obese or overweight.
Advertising Agency: Serviceplan Hamburg, Germany
Art Directors: Till Diestel, Sebastian Kaufmann
Copywriter: Menno Kluin
Digital Artist/Photographer: Aaron Padin
Published: April 2007


11 comments
nice message, bad idea
~ old habits die hard, older ones never do ~
Does this ad work in German language? (Since it's targeted to German)
Is sandwich/hamburger the main contributor to obese kids?
An okay visual trick but I have doubts in it's communication.
Reminds me a lot of the Fatboy Slim album cover.
http://www.reinhardkrug.de/
hahahaha - reminds me of the photos my staff take of my gut - which are then pinned to the staff notice board... bastards.
this is shitza, very boring.
well u nkow the problem is, live fast die young is supposed to be encouraging, so i thought first that they are encouraging kids to live fat!!!!
con este aviso no pasa nada eh....sigan intentando
Ive seen better...this is NOT A BigBadFatMadaFaka
That IS one BigBadFatMadaFaka.
Love your work, Ivan!!!!!!!
Gold! :D
>>>> That's not an ad. THIS is an ad.
Is it written Faat in the shirt?
The sandwich is blocking a letter, and next you see the T.
Hmmmm...
the letter blocked is "S", live fast die young