Child Health Foundation: Live fat

Child Health Foundation: Live fat

Eat healthy.
4.5 million children in Germany are obese or overweight.

Advertising Agency: Serviceplan Hamburg, Germany
Art Directors: Till Diestel, Sebastian Kaufmann
Copywriter: Menno Kluin
Digital Artist/Photographer: Aaron Padin
Published: April 2007

Your rating: None Average: 6.7 (3 votes)

Comments

chintan ruparel's picture

nice message, bad idea

Does this ad work in German language? (Since it's targeted to German)
Is sandwich/hamburger the main contributor to obese kids?

An okay visual trick but I have doubts in it's communication.

Reminds me a lot of the Fatboy Slim album cover.

http://www.reinhardkrug.de/

hahahaha - reminds me of the photos my staff take of my gut - which are then pinned to the staff notice board... bastards.

Chris's picture

this is shitza, very boring.

well u nkow the problem is, live fast die young is supposed to be encouraging, so i thought first that they are encouraging kids to live fat!!!!

regards_______________________
http://shut.elmota.com

con este aviso no pasa nada eh....sigan intentando

Ive seen better...this is NOT A BigBadFatMadaFaka

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

That IS one BigBadFatMadaFaka.

Love your work, Ivan!!!!!!!

Gold! :D

>>>> That's not an ad. THIS is an ad.

Is it written Faat in the shirt?

The sandwich is blocking a letter, and next you see the T.

Hmmmm...

the letter blocked is "S", live fast die young

regards_______________________
http://shut.elmota.com

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