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Child abuse awareness: Chips
Come sit on my lap.
Beware of child abusers in your neighbourhood.
Issued in public interest by One India One People.
Agency: McCann Erickson, Mumbai, India
Art director: Kapil Tammal
Copywriter: PK Anil Kumar
Photographer: Shekhawat
Illustrator: Harshal
Comments
????
i like these. Pedophiles use junk food to lure children.
ONCE YOU POP YOU CAN'T STOP.
booooooooooooo.
Is India getting bad? Child Abuse, Child Hunger.. etc..
i really like the idea. the candy trick used by pedophiles.
Funny, this foundation actually deals with a totally different stuff in reality (going by what they say on their site). This is like an anti smoking foundation talking about don't drink and drive.
According to the foundation: The Foundation firmly believes that special emphasis needs to be given to population control, poverty alleviation, removal of illiteracy and nation building.
One India One People is confident of rallying more and more people in this nation building exercise and inspire all Indians to join hands and build a Great, Strong and United India.
Desi
www.DesiCreative.com
yeah once you pop you cant stop.. and this is a flop.
.... beware of bad creatives. That's what this say to me. And i will...
:S india....
Good Work. This problem (Child Rape) is increasing heavely in India.
Concept is good but 'A child can not understant it'. Parents may alert.
Manish
doing SCAM ads for a social cause like 'child abuse' is like watching a child getting abused in front of your eyes and do nothing.
You're right! Embarrassingly crap ads that don't work, have no real impact, and point out the obvious. No insight, hang up the Mac and pick up a plate... you need to go back to being waiters.
This campaign is solid - except for the "Pringles" one.
Very nice campaign
If i were Pringles, I would sue them.
Vive La Aducation!
some how message is not direct
idea is nice but ... don't you think the can with the line "sit on my lap", if it could have been shown crushed, it would have been more effective
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