Chicolate: You
Chicolate. Substitute for love.
Advertising Agency: Times New Roman, Rome, Italy
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Published: December 2007
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13 Comments
So uncouth.
ShanGhai!
Ooh-kay?
But I MUST admit, you suckered me into your ad.I'M A GUY- Gimme a break ok.
You pass(this time), Mr Copywriter and Art director.
Damnit;-)
Oh my! hahaha!! Donutsfilia!!
I'd fuck that donut.
I'd fight you for it.
Doin' it for the points
i guess you gentlemen will be adding your own cream filling.
BOO-YA!
Doin' it for the points
For fuck's sake people, can we keep it PG?
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no doubt there is no creative director
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jaja It's just fun. Scientifically chocolate and Love gives to the brain and body the same sensation. So, in the ad, there is no fuck... there is chocolate. That's the meaning of the copy: Substitute for Love.
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
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Lame-o. Crass gag. Actually, it's not even really a gag. Which means it's just crass.
Excuse me, but what is chicolate? A chocolate substitute?
as in "chic".
bold and perhaps too sharp of a concept, but i dig it.