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Published/Aired: 
December 2007
Description: 

Print advertisment created by Times New Roman, Italy for Chicolate, within the category: Confectionery, Snacks.

Chicolate. Substitute for love.

Advertising Agency: Times New Roman, Rome, Italy
Art Director: Jacopo Cinti
Copywriter: Marco Cetera

Comments (13)

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Highest Rated

iRitz's picture
iRitz
Activity Score 45

as in "chic".
bold and perhaps too sharp of a concept, but i dig it.

Garg0yle's picture
Garg0yle
Activity Score 144

So uncouth.

the Pun-isher's picture
the Pun-isher
Activity Score 228

Ooh-kay?

But I MUST admit, you suckered me into your ad.I'M A GUY- Gimme a break ok.
You pass(this time), Mr Copywriter and Art director.

Damnit;-)

melocoton's picture
melocoton
Activity Score 987

Oh my! hahaha!! Donutsfilia!!

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

I'd fuck that donut.

Disco Munky's picture
Disco Munky
Activity Score 3890

I'd fight you for it.

Doin' it for the points

sloppy4's picture
sloppy4
Activity Score 1494

i guess you gentlemen will be adding your own cream filling.

Disco Munky's picture
Disco Munky
Activity Score 3890

BOO-YA!

Doin' it for the points

STRTLRS's picture
STRTLRS
Activity Score 1601

For fuck's sake people, can we keep it PG?

---------------
I think, therefore... yeah.

jorj's picture
jorj
Activity Score 638

no doubt there is no creative director

Luis Maram's picture
Luis Maram
Activity Score 252

jaja It's just fun. Scientifically chocolate and Love gives to the brain and body the same sensation. So, in the ad, there is no fuck... there is chocolate. That's the meaning of the copy: Substitute for Love.

simon.gross's picture
simon.gross
Activity Score 541

Lame-o. Crass gag. Actually, it's not even really a gag. Which means it's just crass.

kgeiger's picture
kgeiger
Activity Score 7313

Excuse me, but what is chicolate? A chocolate substitute?

iRitz's picture
iRitz
Activity Score 45

as in "chic".
bold and perhaps too sharp of a concept, but i dig it.

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