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Published/Aired: 
December 2012
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Description: 

We spice the chicken, not the story.

Advertising Agency: Noah's Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Creative Director: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Head of Design: Ariyo Bamidele
Art Director: Solomon Osafile
Copywriters: Usifo John, Seyi Owolawi, Tobi Williams
Illustrator: Solomon Osafile
Account Director: Victor Oyarero
Account Manager: Barbara Onianwah
Art Buyer: Yetunde Ogunsola

Comments (7)

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Highest Rated

Effiom Peace's picture
Effiom Peace

This concept is a very nice one I must say, and the copywriter actually did justice to it. The message of this advertisement is is very clear, direct and understandable. The advertisement is trying to say that no matter where you are going to and you see a Chicken Republic signpost, you just have to stop and give it a try. It deals with both the emotional and rational advertising appeal, in the emotional aspect it has to do with humour and in the rational it had to do with entertainment.

EFFIOM, PEACE C.
DEPARTMENT OF MASS COMMUNICATION,
CALEB UNIVERSITY IMOTA LAGOS.

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