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Published/Aired: 
December 2012
Description: 

We spice the chicken, not the story.

Advertising Agency: Noah's Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Creative Director: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Head of Design: Ariyo Bamidele
Art Director: Solomon Osafile
Copywriters: Usifo John, Seyi Owolawi, Tobi Williams
Illustrator: Solomon Osafile
Account Director: Victor Oyarero
Account Manager: Barbara Onianwah
Art Buyer: Yetunde Ogunsola

Comments (7)

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Highest Rated

Effiom Peace's picture
Effiom Peace

This concept is a very nice one I must say, and the copywriter actually did justice to it. The message of this advertisement is is very clear, direct and understandable. The advertisement is trying to say that no matter where you are going to and you see a Chicken Republic signpost, you just have to stop and give it a try. It deals with both the emotional and rational advertising appeal, in the emotional aspect it has to do with humour and in the rational it had to do with entertainment.

EFFIOM, PEACE C.
DEPARTMENT OF MASS COMMUNICATION,
CALEB UNIVERSITY IMOTA LAGOS.

kleenex's picture
kleenex
Activity Score 43452

art is good.

Phiinter's picture
Phiinter
Activity Score 20

cool

mauricechike's picture
mauricechike
Activity Score 42

FINALLY!!
Some one finds the guts and creative sense to turn one of the most tiring Chicken jokes on it's head and make a genius Ad out of it too. Kudos, love the art, execution and how the idea is tied to the brand.

MauRs

nikola.vojnov's picture
nikola.vojnov
Activity Score 5

nice. we spiced up the story a while ago ;)
http://adsoftheworld.com/media/print/pekabesko_pate_chicken

Adliber's picture
Adliber
Activity Score 174

Old chicken story.

heshomoney's picture
heshomoney
Activity Score 5

Love it

If I tell you. "You can do it" and you say you can't....You're probably right

Effiom Peace's picture
Effiom Peace

This concept is a very nice one I must say, and the copywriter actually did justice to it. The message of this advertisement is is very clear, direct and understandable. The advertisement is trying to say that no matter where you are going to and you see a Chicken Republic signpost, you just have to stop and give it a try. It deals with both the emotional and rational advertising appeal, in the emotional aspect it has to do with humour and in the rational it had to do with entertainment.

EFFIOM, PEACE C.
DEPARTMENT OF MASS COMMUNICATION,
CALEB UNIVERSITY IMOTA LAGOS.

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