Chicken Republic: Road Kill

We spice the chicken, not the story.

Advertising Agency: Noah's Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Creative Director: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Head of Design: Ariyo Bamidele
Art Director: Solomon Osafile
Copywriters: Usifo John, Seyi Owolawi, Tobi Williams
Illustrator: Solomon Osafile
Account Director: Victor Oyarero
Account Manager: Barbara Onianwah
Art Buyer: Yetunde Ogunsola
Published: December 2012

7 comments

kleenex's picture
kleenex
34556 pencils

art is good.

Phiinter's picture
Phiinter
20 pencils

cool

mauricechike's picture
mauricechike
42 pencils

FINALLY!!
Some one finds the guts and creative sense to turn one of the most tiring Chicken jokes on it's head and make a genius Ad out of it too. Kudos, love the art, execution and how the idea is tied to the brand.

MauRs

nikola.vojnov's picture
nikola.vojnov
5 pencils

nice. we spiced up the story a while ago ;)
http://adsoftheworld.com/media/print/pekabesko_pate_chicken

Adliber's picture
Adliber
174 pencils

Old chicken story.

heshomoney's picture
heshomoney
5 pencils

Love it

If I tell you. "You can do it" and you say you can't....You're probably right

Effiom Peace's picture
Effiom Peace

This concept is a very nice one I must say, and the copywriter actually did justice to it. The message of this advertisement is is very clear, direct and understandable. The advertisement is trying to say that no matter where you are going to and you see a Chicken Republic signpost, you just have to stop and give it a try. It deals with both the emotional and rational advertising appeal, in the emotional aspect it has to do with humour and in the rational it had to do with entertainment.

EFFIOM, PEACE C.
DEPARTMENT OF MASS COMMUNICATION,
CALEB UNIVERSITY IMOTA LAGOS.

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