Agency Network: 
May 2009

Print advertisment created by Causa, Peru for Chichiste, within the category: Confectionery, Snacks.

Joke Gum

Advertising Agency: Publicidad Causa, Lima, Peru
Creative Director: Rafael Hernández
Art Director: Diego Vásquez
Copywriter: Renato Farfán Basauri
Illustrator: Diego Vásquez
Photographer: Fernando Salomón

Comments (28)

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thelionaspirant's picture
Activity Score 143

Joke advertising

Sebass's picture
Activity Score 6

this chewing gum comes whit jokes for read...

Misstree's picture
Activity Score 425

What the hell is a joke gum?


Not all who wander are lost.

gmint7's picture
Activity Score 2683


What the hell is a joke gum?


shortafella's picture
Activity Score 1063

this sux big time.

JopyCunior's picture
Activity Score 220

ads should care about their correct translation!

xcreativity's picture
Activity Score 2374

good visual, but high quality copy needed

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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KbxAds's picture
Activity Score 943

my good ideas get rejected and this shit makes its way on the site, yes AOTW is just like the rest of the world

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Why is the kid's hair wet? And they could have taken off the skin bright on the cheek, it seems oily.

About the idea, will kids want to look like clowns? Is this proper considering the target?

Imagepro's picture
Activity Score 112

I doubt this ad sells.. It's just not appealing.

monsieurange's picture
Activity Score 520

No way!

silvi's picture
Activity Score 4172

Sorry but... What´s the joke?

Sebass's picture
Activity Score 6

this chewing gum comes with small jokes for read...

CUTIEPIE's picture
Activity Score 347

I think its so cute and simple! for those of u that couldnt care less about the product as long as they have the superduper concept, its a chewing gum that comes with a cute joke on the wrap, its so for kids! and the ad is showing me a kid/clown chewing his gum, whats so complicated about this? stop being such hard asses! have a little more fun! There is no such thing as bad advertising only people that either like it or not, right?

Hibon's picture
Activity Score 3736

Funny, but something is wrong with is mouth.(photo) This ad works with kids and this is what all this is about.

Simple ideas are the best !

Brain-Art's picture
Activity Score 1101


Sebass's picture
Activity Score 6

In Peru this chewing gum comes with small jokes for read...

gmint7's picture
Activity Score 2683

now u said it it makes sense

its the red nose in clowns.

but still.. noone outside Peru will know.


carogray's picture
Activity Score 2

Yep, a little piece of paper that has a joke... in Peru joke is similar to chiste

sagi7ario's picture
Activity Score 42

That kid doesn't look peruvian to me.

lamoscacojonera's picture
Activity Score 296

Oh, and what is a Peruvian to you? Maybe an Indian with a llama. Yeah that exists. But have you seen Mario Vargas Llosa's or Mario Testino's face? Whiter than yours. All races found in Peru.

potonshow's picture
Activity Score 17

have you ever been in peru?
this country has a lot of races, for your information.

tchifi's picture
Activity Score 164

Back to the ad now: where's the gum coming out of ? Looks like his mouth is below.

rupalich's picture
Activity Score 6

is that joke written on the bubble gum which he is trying to read

Mr.Zorba's picture
Activity Score 25

come on guys take it easy .. i guess this add is going to kids not adults adulst i think that kids may love the way this boy eat the gum .. so the colours are attractive ...

cortescreativo's picture
Activity Score 118

the selling line says : chicle con chiste = gum with a joke. it's a simple ad, not award material.

(miguelandréscortés / Graphic Creative / Y&R)

rolling.stone's picture
Activity Score 2741

lost in translation


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

no me gusta la pagina