Willis tower

Advertising Agency: Zig, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi


rolling.stone's picture
2740 pencils

So does someone think, skyscrapers have feelings ?


~ Quite obviously, I have gathered no moss ! ~

sloppy4's picture
1496 pencils

actually it's nice. if you're from area, you'd feel very strongly against the fact the sears tower is going to be called the willis tower.

Grace Bastien's picture
Grace Bastien

he he... I can see what they wanted to achieve.... doesn't do it for me but looks like business is up so who am I to criticize?!

AmOgodzzz's picture
826 pencils

I really love the body copy. It's got a lot of attitude without being annoying. This one and the next are pretty funny. The previous ad should have been struck from the campaign, IMHO. I don't think it lives up to the other two. Definitely a fresh approach to introducing a new media property and giving it a distinctly Chicago identity.

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