ChicagoNow.com: Hot dog
In a continuing effort to move beyond print, the Tribune Media Group has launched a blog network, ChicagoNow.com. zig led a marketing blitz for the official launch, which led to a 234% increase in homepage traffic and nearly 50% increase in registered users last week. ChicagoNow is a network of more than 70 blogs on a wide range of topics that reflect Chicagoans’ passions – from politics and sports to fashion and sex. Bloggers include former White Sox pitcher Jack McDowell, Miss Illinois 2009 Ashley Bond, auctioneer Leslie Hindman, socialite Candance Jordan and more. The site offers a unique platform for Chicagoans to weigh in on the city’s hot topics.
Related links:
http://www.chicagonow.com/blogs/black-jack-white-sox/
http://www.chicagonow.com/blogs/body-by-bond/
http://www.chicagonow.com/blogs/whats-it-worth/
http://www.chicagonow.com/blogs/candid-candace/
Advertising Agency: Zig, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi
3 Comments
why the subhead??
one should not take life so seriously - as one will not come out of it alive.
Maybe to make the statement more general: the main heading used "this hotdog", the subhead came to make clear that all hot dogs also don't believe in The Cubs, Milton Bradley, or any curse! Hehe, but good series anyways.
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I don't get it??