Chicago Lake Liquors: Oh no

Advertising Agency: Brew
Production Company: RunnerRunner
Creative Director: Bruce Bildsten
Director: Josh Thacker
Editor: Brian Slater
Art Directors: Ned Sundby-Munson, Dawn Yemma
Writers: Bruce Bildsten, Tim Bildsten
Line Producer: Amy Thompson
Agency Producer: Kel Nelson
Colorist: Oscar Oboza/Pixel Farm
Photographer: Curtis Johnson
Production Co. Producer: Kathy Yerich

12 comments

Guest's picture
Guest

Oh no you dih-nt -- circa 1993

(wastin) dat coin -- circa 1976

gets down (wit) -- circa 1980

Bumpin' -- circa 1989

Listen up class, if you're going to mimic a sub-cultural dialect make some attempt at keeping the anachronisms to a minimum.

The ignorance of the writers literally rips a hole in the vernacular space time continuum! (yo)

Guest's picture
Guest

People say "cool" and "awesome" still...
What circa were those from?

Should we stop saying those words?
What would be more current mr. guardian of the vernacular?

BTW. space time continuum--circa 1993

Guest's picture
Guest

That's because those people haven't evolved like the thinking in this campaign.

And no you should not stop using those words (awesome & cool) as they seem somehow apropos.

BBTW, Space time continuum is a mathematical model circa 1754.

Guest's picture
Guest

I still do not know what words to use ever, anymore...
please fill me with your infinite wisdom...

Emanresu's picture
Emanresu
2150 pencils

I was confused by some of the credits, but seen that they were simply pasted from the TV ads. Either way, I do not see how it would take more than three people to complete these ads. As for the Old English font: There is a time and a place for them and this ad is not one of them.

I want to turn this ad into something positive by making a joke about someone applying for a position as AD or CD and having something to the equivalent of these ads in their portfolio and when denied the job ask the interviewer if their "mad skillz aren't bangin' enough."

It's hard though, especially when I don't know how the agency went about completing this campaign. Was it more like "That was some of the better work we've done in years" or "Uggh, that was a difficult task. Thankfully we have made it through."

Guest's picture
Guest

I think the "colorist" is the retoucher who did color correction on the horrible stock(like) photography.

The writer, in this case, is an inept piece of sh*t racist who use his keyboard to perpetuate ignorance and probably never meet an African American.

The line producer was the producer on the set who turned a blind eye to this putrid convergence of fecal matter and probably spent more time at the craft services table than perusing the script for things that could be construed as stupid.

The old english font is one of several visual misnomers that is supposed to relate to gangs, but actually is just another display of this agency's ignorance... in a nutshell.

Guest's picture
Guest

I'm getting so tired of the immense egos and inane comments that flourish on this site. If someone thinks they can do better, then produce an award winning ad that you did. Or don't comment at all. Trying to weed through these comments to find something useful is almost impossible.

This site has been re-vamped to look better. But it's the same bullsh*t comments from before.

Guest's picture
Guest

Think a little beyond literal here, people. The ackward language, the stock-like cheesy photography, the "Old English" font. Could it all be intentional --poking fun at naivé suburbanites and the ridiculous clichés they hold of the city? 'Ya think? Doh!

Guest's picture
Guest

Nope, I don't think the creators of this ad were that smart to use a font to poke fun at suburbanites. Would suburbanites, the intended target, even get that typographical reference? Nice try Brew crew.

Guest's picture
Guest

Guest... ya know, just saying. Bildsten was smart enough to create BMW films and cause a new category (Titanium Lion) at Cannes. Don't assume the "creators of this ad" aren't smart enough. Smart like a fox, me thinks.

Guest's picture
Guest

bildsten didn't do bmw alone. i think he's lost his mojo or his creative intern.
I mean what's so smart about giving a reference the audience will never get?

Guest's picture
Guest

Says you. And who are you? Tell me the great work you've done. Please.

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