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19 comments

Rog's picture
Rog
6094 pencils

Hmmmm. Need to mull this one over.

>>>> That's not an ad. THIS is an ad.

lchiesi's picture
lchiesi
130 pencils

Don't understand this one... Maybe im too slow today...

Is it like the car is "Heavier" like in (Heavy Duty) than bricks or cement? :S

B128's picture
B128
392 pencils

Makes heavy things seem light... makes a meal of it...
Sorry guys, but this looks really bad!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Makes a meal indeed, which is interesting cos, at first glance when I saw the thumbnail, I thought they were balloon pasta shapes.

Don't be sorry, this does indeed look awful.

jennywhx's picture
jennywhx
1142 pencils

a car that make heavy thing fly?
is that sofa in the center? why sofa then?
new idea, but the layout look bit weird to me yeah.

Rog's picture
Rog
6094 pencils

Still mulling...

>>>> That's not an ad. THIS is an ad.

gluebrand's picture
gluebrand
119 pencils

The vehicle's a pick up, so I'd figure that the claim is that all this typically heavy stuff (bricks, Cement) is easily carried by the truck. Straightforward, nothing stunning.

Black Pencil's picture
Black Pencil
50 pencils

Agree with 'gluebrand'.

Rog's picture
Rog
6094 pencils

Mull, mull, mull...
er... big on capacity, comfort and ... concrete?
Mull, mull, mull...

>>>> That's not an ad. THIS is an ad.

Bundy Agency's picture
Bundy Agency
597 pencils
jungleraven's picture
jungleraven
291 pencils

nice. lik it though th layout cud b better

slim's picture
slim
1047 pencils

Mr Wenborn is right, very similar to Creative Juice's stuff. Same idea but not nearly as well brought to life. Excellent example of how average execution can let down a solid idea.

otto54's picture
otto54
381 pencils

bad art and photo... seems me a fake ad...

Javi Ending's picture
Javi Ending
130 pencils

I love the picture but with no copy it becomes guess work

Desi's picture
Desi
1052 pencils

I am getting old for advertising.

mrtalented's picture
mrtalented
2175 pencils

just forced. retouch skill is poor.

bloomix's picture
bloomix
51 pencils

comfortable and sturdy?

klaussnow's picture
klaussnow
1677 pencils

from afar, I was like PS2 ?

... its already been done...

carlos78's picture
carlos78
4 pencils

THIS IS NOT MCCANN PORTUGAL.
THIS IS MCCANN PERU!!!!

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