Chevrolet Zafira: Fits

Chevrolet zafira. Fits everybody. Fits everything.

Advertising Agency: McCann Erickson Brazil
Creative Directors: Alexandre Okada, Tales Bahu, Eric Sulzer
Art Director: Paulo Garcia
Copywriter: Fabio Seidl
Illustrator: Bigstudios
Published: April 2010

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27 comments

tirthomitro's picture
tirthomitro
2722 pencils

this is fab!!

they showed me a picture & i laughed
dignity has never been photographed

whatthefudge's picture
whatthefudge
1268 pencils

Well executed!

sandhya rao's picture
sandhya rao
217 pencils

nice and also wish could be better

Blashyrkh's picture
Blashyrkh
32698 pencils

bullshit

Adaddicted's picture
Adaddicted
3435 pencils

bullbutter!!!

withalltherespects

YunKing's picture
YunKing
2 pencils

Well done

iamlucas's picture
iamlucas
4 pencils

would be a nice direct mailer.

Feels a bit forced as a print ad.

deep_tracy's picture
deep_tracy
588 pencils

Yeah. Or they could have used a real car and not some metal-cardboard thingy. Also, what's with the house windows and door? A house fits in the car? Also, a less all-sweeping headline would have been nice.

Singularity's picture
Singularity
202 pencils

Really nicely done. Strong idea, consumer relevance, and clear, crisp execution.

- Jeff

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

rawaa's picture
rawaa
35 pencils

copy could have been better

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

dont like it

Life is a joke. Laugh.

dievill's picture
dievill
153 pencils

Pretty nice!!!

tytpol's picture
tytpol
776 pencils

Ossomnes!

thedesignaddict's picture
thedesignaddict
5341 pencils

The car looks like a turd on wheels.

I understand the 'Utility' component of concept, but 'Beauty' has been savaged in order to bring this concept to life. Utility is a secondary consideration when buying a car, and overall aesthetic trumps all.

If were were to look at this ad through the eyes of the consumer, I would say that most people would be repulsed by this car. I certainly am.

thedesignaddict's picture
thedesignaddict
5341 pencils

"Fits everybody. Fits everything."

This tag line represents everything that's gone wrong for the big US car companies. Trying to be everything to everybody is a shortcut to brand extinction. The slow dissolution of model distinction leads to the disintegration of category ownership.

netei's picture
netei
215 pencils

great idea
art direction is average
why? the very essential copy in this case is very small under the car, then, there is the huge logo type on the other side of the ocean :). 3 places to look at to get the whole thing.
yellow lighting???? to give contrast you could have cut the car out of sheet metal or white paper and place it on a simple light grey background or light blue... but not shiny yellow.
more the cut out style is originally... you cut it out and fold it instead of stenciling out. anyway just my opinion
please see the original style at http://www.petercallesen.com/index/A4PAPERCUT_000.htm
"the impossible meeting"
greets.

Wadih A3's picture
Wadih A3
256 pencils

very good

Wadih A3's picture
Wadih A3
256 pencils

very good

monsieurange's picture
monsieurange
520 pencils

Could be better.

sandhya rao's picture
sandhya rao
217 pencils

agree with imlucas

mikeelrapido's picture
mikeelrapido
1929 pencils

Great ad!

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feddy_boo179's picture
feddy_boo179
71 pencils

good idea but not so good execution!!! My copy for this is "all in 1" - simple but rather effective!!!

DarkSide's picture
DarkSide
1068 pencils

There is no concept here. the only nice thing here is the stolen art.
Lame excuse to use someone else's talent without giving credit.

michelangelo's picture
michelangelo
660 pencils

very well done...

Mary50's picture
Mary50
3 pencils

Bad AD!!!!Bad!!!OuT

Banico's picture
Banico
3 pencils

STOLEN ART!!!!!!!

Anna15's picture
Anna15
3 pencils

Definitely Stolen Art!! Poor idea too

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