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Chevrolet: Train

Chevrolet: Train
Your rating: None Average: 5.3 (11 votes)

A designated driver outsmarts Death.

Advertising Agency : Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia

Comments

Guest's picture
Guest | Thu, 2009-06-04 04:27

the tagline is in english and the ford slogan in spanish because...?

Guest's picture
Guest | Thu, 2009-06-04 04:51

Chevrolet. Not Ford.

lerolero's picture 65 pencils
lerolero | Thu, 2009-06-04 08:53

The Ad is for the designated driver program. A designated driver is a person who abstains from alcohol on a social occasion in order to drive his/her companions home safely. It is intended as a safe alternative to driving under the influence. In order to encourage these arrangements, some proprietors will offer free non-alcoholic drinks to designated drivers.
Chevrolet sponsors this program.

esotericusername's picture 313 pencils
esotericusername | Thu, 2009-06-04 17:23

Love the illustration. Does anyone know if they have a website?

lerolero's picture 65 pencils
lerolero | Fri, 2009-06-05 16:17

www.blumedia.tv

Alistair C.'s picture 692 pencils
Alistair C. | Fri, 2009-06-05 19:21

quite funny.

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