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Agency Network: 
Published/Aired: 
June 2009
Description: 

Print advertisment created by McCann, Ecuador for Chevrolet, within the category: Automotive.

A designated driver outsmarts Death.

Advertising Agency: Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia

Comments (7)

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Guest's picture
Guest

the tagline is in english and the ford slogan in spanish because...?

Guest's picture
Guest

Chevrolet. Not Ford.

lerolero's picture
lerolero
Activity Score 65

The Ad is for the designated driver program. A designated driver is a person who abstains from alcohol on a social occasion in order to drive his/her companions home safely. It is intended as a safe alternative to driving under the influence. In order to encourage these arrangements, some proprietors will offer free non-alcoholic drinks to designated drivers.
Chevrolet sponsors this program.

esotericusername's picture
esotericusername
Activity Score 313

Love the illustration. Does anyone know if they have a website?

lerolero's picture
lerolero
Activity Score 65
Alistair C.'s picture
Alistair C.
Activity Score 692

quite funny.

54NN's picture
54NN
Activity Score 115

!!!!! wow!

54NN

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