Chevrolet: Train
A designated driver outsmarts Death.
Advertising Agency : Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia
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7 Comments
the tagline is in english and the ford slogan in spanish because...?
Chevrolet. Not Ford.
The Ad is for the designated driver program. A designated driver is a person who abstains from alcohol on a social occasion in order to drive his/her companions home safely. It is intended as a safe alternative to driving under the influence. In order to encourage these arrangements, some proprietors will offer free non-alcoholic drinks to designated drivers.
Chevrolet sponsors this program.
Love the illustration. Does anyone know if they have a website?
www.blumedia.tv
quite funny.
!!!!! wow!
54NN