Advertisement

Comments (11)

Log in or register to post comments

Highest Rated

sean_kladek's picture
sean_kladek
Activity Score 12

"A car so uninspiring to drive that you will run out of things to occupy your mind before the tank runs out." That must have been too wordy for the copy. The ad is a great map of the thought behind this ad, however. Late to work, giving a fake excuse, checking out the cute receptionist, skipping creative meetings, grabbing a beer, slapping this together.

SeanMartin's picture
SeanMartin

The car itself is cute as all heck (doncha know), but the ad? Uhm... not so.

Guest commenter's picture
Guest commenter

Its worth nothing that the last thought they have is to get alcohol while driving.

STRTLRS's picture
STRTLRS
Activity Score 1601

Not very exciting. The map looks too perfect and the house icon feels out of place, kinda clip-arty. Weak copy too...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Crisp One's picture
Crisp One
Activity Score 2005

i think they have a term they use for art direction like this, it rhymes with the word "crap"

brain123's picture
brain123
Activity Score 830

That's right, and it is pronounce like that also...

Guest commenter's picture
Guest commenter

- -;

karan karan's picture
karan karan

nice idea and good excution...

Vamos's picture
Vamos

errr... "Need beer" in a car ad?

Good thing there is no thought in there like "ACK Where did that tree come from" which would have ended the dotted line

Guest commenter's picture
Guest commenter

the team had run out of thoughts alright, before doing this ad

Hermoso's picture
Hermoso
Activity Score 64

I need a beer, then I crash and die.

sean_kladek's picture
sean_kladek
Activity Score 12

"A car so uninspiring to drive that you will run out of things to occupy your mind before the tank runs out." That must have been too wordy for the copy. The ad is a great map of the thought behind this ad, however. Late to work, giving a fake excuse, checking out the cute receptionist, skipping creative meetings, grabbing a beer, slapping this together.

Advertisement