September 2008

Print advertisment created by Ogilvy, India for Chevrolet, within the category: Automotive.

Advertising Agency: OgilvyOne Worldwide, New Delhi, India
Art Director: Dushyant Chopra
Copywriter: Mahim Chaudhuri

Comments (11)

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SeanMartin's picture

The car itself is cute as all heck (doncha know), but the ad? Uhm... not so.

Guest commenter's picture
Guest commenter

Its worth nothing that the last thought they have is to get alcohol while driving.

STRTLRS's picture
Activity Score 1601

Not very exciting. The map looks too perfect and the house icon feels out of place, kinda clip-arty. Weak copy too...

I think, therefore... yeah.

Crisp One's picture
Crisp One
Activity Score 2005

i think they have a term they use for art direction like this, it rhymes with the word "crap"

brain123's picture
Activity Score 830

That's right, and it is pronounce like that also...

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Guest commenter

- -;

karan karan's picture
karan karan

nice idea and good excution...

Vamos's picture

errr... "Need beer" in a car ad?

Good thing there is no thought in there like "ACK Where did that tree come from" which would have ended the dotted line

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Guest commenter

the team had run out of thoughts alright, before doing this ad

Hermoso's picture
Activity Score 64

I need a beer, then I crash and die.

sean_kladek's picture
Activity Score 12

"A car so uninspiring to drive that you will run out of things to occupy your mind before the tank runs out." That must have been too wordy for the copy. The ad is a great map of the thought behind this ad, however. Late to work, giving a fake excuse, checking out the cute receptionist, skipping creative meetings, grabbing a beer, slapping this together.

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