Chevrolet: Thief

Satellite vehicle recovery.

Advertising Agency: Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Photographer: Ramiro Salazar


reject_subject's picture
209 pencils

Too literal

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

And he looks like he's being hunted from a bus, not a satelite.
Battery one makes more sense

sebarestless's picture
116 pencils

yep, too literal.

theanc's picture
2781 pencils
Javier Ramírez's picture
Javier Ramírez
1245 pencils

Absolutly agree...

Chief Creative Director Nexus BBDO

TRICKY's picture
3950 pencils

not this one

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

try to cut off the weapons and it might turn good.

Guest's picture

stolen car tracked by satellite, ofcourse..

Muhammad Imran's picture
Muhammad Imran
614 pencils

1st: If the sky is too much dark so the shadow shouldn't be that hard as it shown in the image.
2nd: If the light coming from the left side than why shadows going to the left lol:) direction Completely wrong
3rd: Car is not seems a part of the same visual
4th: Even the sky perspective is also off

I suggest to art director please pay attention whatever you do next time:)

jumendoza's picture
40 pencils

es literal pero es bueno ya que cuando la gráfica es en extremo literal al copy, las piezas se vuelven interesantes y la comunicación es doblemente efectiva

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