Agency Network: 
April 2009

Print advertisment created by McCann, Ecuador for Chevrolet, within the category: Automotive.

Satellite vehicle recovery.

Advertising Agency: Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Photographer: Ramiro Salazar

Comments (10)

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reject_subject's picture
Activity Score 209

Too literal

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

And he looks like he's being hunted from a bus, not a satelite.
Battery one makes more sense

sebarestless's picture
Activity Score 116

yep, too literal.

theanc's picture
Activity Score 2783
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Absolutly agree...

Chief Creative Director Nexus BBDO

TRICKY's picture
Activity Score 3954

not this one

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

try to cut off the weapons and it might turn good.

Guest's picture

stolen car tracked by satellite, ofcourse..

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

1st: If the sky is too much dark so the shadow shouldn't be that hard as it shown in the image.
2nd: If the light coming from the left side than why shadows going to the left lol:) direction Completely wrong
3rd: Car is not seems a part of the same visual
4th: Even the sky perspective is also off

I suggest to art director please pay attention whatever you do next time:)

jumendoza's picture
Activity Score 40

es literal pero es bueno ya que cuando la gráfica es en extremo literal al copy, las piezas se vuelven interesantes y la comunicación es doblemente efectiva