Chevrolet: Street
Thanks to the designated driver Death has a tough year ahead.
Advertising Agency : Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia
24 Comments
lovely art direction!!!!
easy to say "art director".
Yeah, well, okay, may-be, but... come on, I mean... really?
after years and years of walking around with the idea they finally found a client willing to put a logo on these ads.
Please guy's! ues your talent in art direction and do something!
ctchabana@gmail.com
ctchabana@live.com
designa_ted
dea_th
hello? kerning?
(check wikipedia. at least. wanted to post a link but the site fears it might be spam.)
and to think how much they must have paid for this. anybody want to hire me too? :)
Will it be understood what is meant by "Designated Driver" ??
~~this paranoid survived!~~
The series have something interesting to them. They are not bad actually. I like the concept. The art is beautiful, but having a copy that explains each visual is really killing the executions for me. There are other ways to incorporate copy and still make the point across in a smart way.
The series have something interesting to them. They are not bad actually. I like the concept. The art is beautiful, but having a copy that explains each visual is really killing the executions for me. There are other ways to incorporate copy and still make the point across in a smart way.
The Ad is for the designated driver program. A designated driver is a person who abstains from alcohol on a social occasion in order to drive his/her companions home safely. It is intended as a safe alternative to driving under the influence. In order to encourage these arrangements, some proprietors will offer free non-alcoholic drinks to designated drivers.
Chevrolet sponsors this program.
I like 'em. Thanks for making clear that Chevrolet sponsors this. It justifies their logo ;)
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todo bien pero la idea es bastante chota.
el comercial es muuuuuucho mejor!
Funny but the art is too childish and highly unsuitable for Chevrolet.
"Assume nothing, question everything."
Doesn't work for me.... sorry
DONE
http://www.youtube.com/watch?v=NA7HKOJFOOk
I think the concept it´s not the same.
la grafica de blumedia me parece genial
Tim Burton style
Not bad at all... i must say very good copy, and art direction...
this style of art seems common lately
The series is good. Illustration style's great.
VAMOS ECUADOR SOMOS BUENOS
boring concept but funny excution
i mean i love chevorlet speacially the Camero man thants one nice ride i wish i can get one where iam living