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Chevrolet: Street

Chevrolet: Street
Your rating: None Average: 4.8 (19 votes)

Thanks to the designated driver Death has a tough year ahead.

Advertising Agency : Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia

Comments

blacksmurf's picture 148 pencils

lovely art direction!!!!

easy to say "art director".

NastyJester's picture 746 pencils

Yeah, well, okay, may-be, but... come on, I mean... really?

Guest's picture

after years and years of walking around with the idea they finally found a client willing to put a logo on these ads.

Tchabana's picture 103 pencils
1

Please guy's! ues your talent in art direction and do something!

Guest's picture
4

designa_ted
dea_th

hello? kerning?
(check wikipedia. at least. wanted to post a link but the site fears it might be spam.)

and to think how much they must have paid for this. anybody want to hire me too? :)

tantrik_indian's picture 851 pencils

Will it be understood what is meant by "Designated Driver" ??

~~this paranoid survived!~~

Guest's picture

The series have something interesting to them. They are not bad actually. I like the concept. The art is beautiful, but having a copy that explains each visual is really killing the executions for me. There are other ways to incorporate copy and still make the point across in a smart way.

AEQR's picture 25 pencils

The series have something interesting to them. They are not bad actually. I like the concept. The art is beautiful, but having a copy that explains each visual is really killing the executions for me. There are other ways to incorporate copy and still make the point across in a smart way.

lerolero's picture 65 pencils

The Ad is for the designated driver program. A designated driver is a person who abstains from alcohol on a social occasion in order to drive his/her companions home safely. It is intended as a safe alternative to driving under the influence. In order to encourage these arrangements, some proprietors will offer free non-alcoholic drinks to designated drivers.
Chevrolet sponsors this program.

the_capywriter's picture 2895 pencils
7

I like 'em. Thanks for making clear that Chevrolet sponsors this. It justifies their logo ;)

- adsactly! -

Guest's picture

todo bien pero la idea es bastante chota.

marcosalvador's picture 39 pencils

el comercial es muuuuuucho mejor!

Citizen13's picture 482 pencils

Funny but the art is too childish and highly unsuitable for Chevrolet.

"Assume nothing, question everything."

theoldman_son's picture 160 pencils

Doesn't work for me.... sorry

Guest's picture
lerolero's picture 65 pencils

I think the concept it´s not the same.

helldog's picture 54 pencils

la grafica de blumedia me parece genial

Guest's picture

Tim Burton style

just write's picture 655 pencils

Not bad at all... i must say very good copy, and art direction...

partially_impartial's picture 91 pencils

this style of art seems common lately

Rob Renzo's picture 14 pencils
6

The series is good. Illustration style's great.

Guest's picture

VAMOS ECUADOR SOMOS BUENOS

she_kai's picture 220 pencils
3

boring concept but funny excution

Guest's picture

i mean i love chevorlet speacially the Camero man thants one nice ride i wish i can get one where iam living

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