Chevrolet: Son

Speed can make people suffer. Drive Carefully.

Advertising Agency: McCann Erickson, Argentina
Executive Creative Director: Sebastián Castañeda
Copywriter: Nicolás Centroni
Art Director: Fernando Serra
Agency Producer: Gabriel Castro
Account Manager: Emanuel Abeijón
Photographer: Pedro Quintans
Make-up: Anabel Alvarez
Producer: Martín Lazaro

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24 comments

dani_boi's picture
dani_boi
159 pencils

Fantastic. I love it.

Ramat Ajala's picture
Ramat Ajala
604 pencils

Nothing special. Two mixed things never make a great idea.

slowrider's picture
slowrider
648 pencils

one should not take life so seriously - as one will not come out of it alive.

newblake's picture
newblake
47 pencils

The concept isn't the same, the mechanic is. I'd agree with the comment lower down that the 'clever' bit in the visual is fighting against the serious message.

A more effective us of 'clever' is to provide the solution as the 'Embrace Life' ad does http://www.youtube.com/watch?v=h-8PBx7isoM

andylefty's picture
andylefty
4533 pencils

Nice.

ideamani's picture
ideamani
182 pencils

The art could've been a lot better. But I like the idea.

The sudden cessation of stupidity- Advertising.

zebraxas's picture
zebraxas
85 pencils

simple and effective.

_tj_'s picture
_tj_
133 pencils

Nope.

You're trying to tug at heart strings while simultaneously doing a 'clever' joke. Not a good combination, in my opinion.

I mean, should I feel sad or smirk?

TheWasteBin's picture
TheWasteBin
108 pencils

Don't see any joking in this one. It's good and simple.

kleenex's picture
kleenex
26796 pencils

no no and no....

rakistangel's picture
rakistangel
27 pencils

idea is great but for its campaign, 3 execution why all the same?

maildebabe's picture
maildebabe
2 pencils

A simple and great idea. I like this. Yes, yes and yes

clearsky1989's picture
clearsky1989
429 pencils

I beg to differ with those who say its not a good ad. This is a Great Ad and it connects.

pierrelastname's picture
pierrelastname
2869 pencils

no

ZeSheep's picture
ZeSheep
174 pencils

Good idea.Loved it

rakhal's picture
rakhal
141 pencils

There is a conflict between visual & copy

saya's picture
saya
347 pencils

I agree: its a good idea, totally fantastic!

Manoma's picture
Manoma
1093 pencils

Great ;-)

morse's picture
morse
15532 pencils

I love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

73pixels's picture
73pixels
159 pencils

Simple and effective...

gustavoabrilL's picture
gustavoabrilL
869 pencils

muy bueno

AlvarezArt's picture
AlvarezArt
82 pencils

Very clean and simple. I really like them.

Mika HW's picture
Mika HW
19 pencils

Good idear! simple and clearly!

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