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Son

Agency: 
Published/Aired: 
March 2012
Description: 

Speed can make people suffer. Drive Carefully.

Advertising Agency: McCann Erickson, Argentina
Executive Creative Director: Sebastián Castañeda
Copywriter: Nicolás Centroni
Art Director: Fernando Serra
Agency Producer: Gabriel Castro
Account Manager: Emanuel Abeijón
Photographer: Pedro Quintans
Make-up: Anabel Alvarez
Producer: Martín Lazaro

Comments (24)

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Highest Rated

Mika HW's picture
Mika HW
Activity Score 19

Good idear! simple and clearly!

dani_boi's picture
dani_boi
Activity Score 166

Fantastic. I love it.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Nothing special. Two mixed things never make a great idea.

slowrider's picture
slowrider
Activity Score 648

one should not take life so seriously - as one will not come out of it alive.

newblake's picture
newblake
Activity Score 49

The concept isn't the same, the mechanic is. I'd agree with the comment lower down that the 'clever' bit in the visual is fighting against the serious message.

A more effective us of 'clever' is to provide the solution as the 'Embrace Life' ad does http://www.youtube.com/watch?v=h-8PBx7isoM

andylefty's picture
andylefty
Activity Score 4535

Nice.

ideamani's picture
ideamani
Activity Score 182

The art could've been a lot better. But I like the idea.

The sudden cessation of stupidity- Advertising.

zebraxas's picture
zebraxas
Activity Score 88

simple and effective.

caiomab's picture
caiomab
Activity Score 2
_tj_'s picture
_tj_
Activity Score 133

Nope.

You're trying to tug at heart strings while simultaneously doing a 'clever' joke. Not a good combination, in my opinion.

I mean, should I feel sad or smirk?

TheWasteBin's picture
TheWasteBin
Activity Score 108

Don't see any joking in this one. It's good and simple.

kleenex's picture
kleenex
Activity Score 45375

no no and no....

rakistangel's picture
rakistangel
Activity Score 77

idea is great but for its campaign, 3 execution why all the same?

maildebabe's picture
maildebabe
Activity Score 2

A simple and great idea. I like this. Yes, yes and yes

clearsky1989's picture
clearsky1989
Activity Score 429

I beg to differ with those who say its not a good ad. This is a Great Ad and it connects.

pierrelastname's picture
pierrelastname
Activity Score 2869

no

ZeSheep's picture
ZeSheep
Activity Score 174

Good idea.Loved it

rakhal's picture
rakhal
Activity Score 141

There is a conflict between visual & copy

saya's picture
saya
Activity Score 353

I agree: its a good idea, totally fantastic!

Manoma's picture
Manoma
Activity Score 1108

Great ;-)

morse's picture
morse
Activity Score 17518

I love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

73pixels's picture
73pixels
Activity Score 163

Simple and effective...

gustavoabrilL's picture
gustavoabrilL
Activity Score 871

muy bueno

AlvarezArt's picture
AlvarezArt
Activity Score 82

Very clean and simple. I really like them.

Mika HW's picture
Mika HW
Activity Score 19

Good idear! simple and clearly!

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