Chevrolet: Smoke

Don't wait for the smoke.
Do regular maintenance on your vehicle.

While the whole world waited for the papal elections Chevrolet released this ad.

Advertising Agency: Morya, Bahia, Brazil
Creative Director: Bruno Cartaxo
Art Director: Gabriel Rocha
Copywriter: Maurício Ramos, Gabriela Martinez

9 comments

venom_elite's picture
venom_elite
747 pencils

Chevrolet would never run an ad about vehicle maintenance normally, the fact that they have ditched their brand integrity to shoehorn in this incredibly average topical gag is just lame...

jackblack's picture
jackblack
2328 pencils

I think Chevy should have heeded their own words. This is horrible. And that's being generous.

kleenex's picture
kleenex
31513 pencils

The ad is simple which is not bad.

morse's picture
morse
16348 pencils

Bad association, but good timing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Andrej Troha's picture
Andrej Troha
613 pencils

A bit late, no?
This is much better and on time:
http://www.youtube.com/watch?v=YhoDG6_fQMg

salil.sharma's picture
salil.sharma
2278 pencils

i love this one
very creative
i love simplicity
Rocking job guys !

olimurugavel's picture
olimurugavel
72 pencils

Sorry to say this.. I was following your comments on posts here...
Its seems like you are here to get some attention... and your comments appreciate every shit!

Oli Murugavel
I love any and all situations where you celebrate creativity

mr.x's picture
mr.x
956 pencils

Would a food company make an ad with old and dry food with worms in it and say "eat it before it turns bad"?

olimurugavel's picture
olimurugavel
72 pencils

Not so attractive...
just a smoke! ... so?
a black smoke could have made sense at least!

Oli Murugavel
I love any and all situations where you celebrate creativity

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