Chevrolet: Slingshot

Don't take risks. Always wear a seatbelt.

Advertising Agency: McCann Santiago, Santiago, Chile
Creative Director: Ricardo Corsaro
Art Director: Francisco Guzmán
Copywriter: Lucciano Marisio
Illustrator: Garage Studio


Renexxx's picture
63 pencils


Marcao's picture
3008 pencils

The missile here, upon launch, would be flying backwards where a person in the car would usually be launched forwards - this makes the ad technically incorrect for me.

faissalo's picture
736 pencils

you need to flip your mind around.

Nice init

abake's picture
1264 pencils

Your mind is technically incorrect.
You pull the object back and then release, launching it forward.
Having said that, I doubt Chevrolet appreciates its cars being likened to dangerous weapons...

kleenex's picture
37457 pencils

interesting concept.

Spiderbry's picture
70 pencils

You get the idea, but I agree that is technically incorrect and a little fatalist.

NY Belfry's picture
NY Belfry
1045 pencils

Always wear a seatbelt - {insert vehicle company here}

Cris_Bellalta's picture
25 pencils

Great concept guys! congrats!!!

Ramat Ajala's picture
Ramat Ajala
670 pencils

Cannes is waiting for you!
Great ads.

faissalo's picture
736 pencils

This would be fantastic if it were a national road safety ad. But a car brand likening their product to an assault weapon isn't good.

Nice init

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