The blind spot is no longer blind.
Campaign to reinforce the importance of having the blind spot sensor and how every day accidents could be avoided.
Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cotta
Art Director: Alejandro López
Copywriters: Breno Cotta, Alejandro López, Eduardo Espinoza.
Photographer: Ale Burset
Post Production: Diego Speroni, Murilo Viviurca Marcondes
Additional credits: F16 Producciones
Art Buyers: Nayely Valle, Lando López
Published: March 2014